Author: PRASANNASRI26092001

THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE ETHICAL ASPECTS OF THE LEGAL PROFESSION

AUTHOR – AVDHESH KUMAR YADAV* & DR. AISHWARYA PANDEY**

* STUDENT AT AMITY LAW UNIVESITY

** ASSISTANT PROFESSOR AT AMITY LAW UNIVESITY

BEST CITATION – AVDHESH KUMAR YADAV & DR. AISHWARYA PANDEY, THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE ETHICAL ASPECTS OF THE LEGAL PROFESSION, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (6) OF 2025, PG. 73-86, APIS – 3920 – 0001 & ISSN – 2583-2344.

ABSTRACT

Artificial Intelligence (AI) is transforming the legal profession, enhancing efficiency in tasks such as document review, case prediction, and legal research. However, its integration raises profound ethical concerns, including bias in algorithms, confidentiality breaches, accountability gaps, and the potential erosion of human judgment. This paper explores the ethical implications of AI in law, analyzing its impact on fairness, transparency, client trust, and professional responsibility. Drawing on interdisciplinary sources, it evaluates challenges and proposes frameworks for ethical AI adoption. The study underscores the need for robust regulations and ethical guidelines to balance innovation with justice.

Keywords: Artificial Intelligence, Legal Ethics, Bias, Confidentiality, Accountability, Professional Responsibility.

INTELLECTUAL PROPERTY RIGHTS IN SOCIAL MEDIA CONTENT CREATION AND INFLUENCER MARKETING

AUTHOR – ANUPAM JYOTHI G S* & DR BHAVNA BATRA**

* STUDENT AT AMITY UNIVERSITY, UTTAR PRADESH

** ASSISTANT PROFESSOR IN AMITY UNIVERSITY UTTAR PRADESH

BEST CITATION – ANUPAM JYOTHI G S & DR BHAVNA BATRA, INTELLECTUAL PROPERTY RIGHTS IN SOCIAL MEDIA CONTENT CREATION AND INFLUENCER MARKETING, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (6) OF 2025, PG. 64-72, APIS – 3920 – 0001 & ISSN – 2583-2344.

ABSTRACT

This study investigates the increasing importance of intellectual property rights (IPR) in relation to content creation on social media and influencer marketing. As digital platforms continue to grow, creators are encountering various challenges linked to copyright violations, misuse of trademarks, and unauthorized use of their content. This paper reviews the current legal frameworks, particularly in India, and assesses how copyright, trademark, and contract law is relevant to influencers and digital marketing. Additionally, it explores the obligations of social media platforms and the importance of policy in protecting creative digital content. The research aims to deliver an in-depth understanding of the legal frameworks that defend influencers while offering suggestions to enhance IPR enforcement in the changing digital environment.

IMPACT OF BRANDING STRATEGY CONSUMER SATISFATION

AUTHOR – HARISUDHAN N & JAIADITHYA K

STUDENT AT TAMIL NADU DR. AMBEDKAR LAW UNVERSITY (TNDALU), SCHOOL OF EXCELLENCE IN LAW (SOEL)

BEST CITATION – HARISUDHAN N & JAIADITHYA K, IMPACT OF BRANDING STRATEGY CONSUMER SATISFATION, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (6) OF 2025, PG. 45-63, APIS – 3920 – 0001 & ISSN – 2583-2344.

ABSTRACT:

In contemporary consumer markets, understanding the intricate dynamics between branding strategies, consumer satisfaction, and behaviour is imperative for businesses aiming to foster enduring relationships with their target audiences. This research delves into the essence of branding strategies, with a particular emphasis on their influence on two critical dimensions: brand loyalty and consumer trust. With a focus on the strategic utilization of celebrity endorsements as a prominent branding tactic, this study aims to elucidate the potency of such strategies in shaping consumer perceptions and behaviour.

Drawing upon existing literature, the research explores the impact of branding strategies on consumer satisfaction through an analysis of various factors such as brand consistency, emotional branding, innovation, and brand reputation. A quantitative research design is employed, involving data collection from adults and elders, to analyse spending patterns on branding products, recommendation behaviour, and preferences for well-established brands.

Key insights from the study underscore the significance of brand consistency, emotional branding, and innovation in driving consumer satisfaction. Consumers exhibit a propensity to recommend branding products, prioritize recognized brands, and are influenced by celebrity endorsements in their purchase intentions. The findings also highlight the importance of brand recognition, reputation, and packaging in shaping consumer perceptions and behaviours.

Overall, the research contributes to a deeper understanding of the nexus between branding strategies, consumer satisfaction, and behaviour, providing actionable insights for businesses to refine their branding approaches and enhance brand experiences. By leveraging these insights, businesses can effectively tailor their branding initiatives to meet consumer expectations, foster long-term loyalty, and achieve sustainable success in dynamic consumer markets.

“INDIA-SINGAPORE CALL FOR JOINT PROJECT PROPOSAL ON DIGITAL HEALTH INNOVATIONS 2025″

AUTHOR – DR. S. JAMES, PROFESSOR AT DEPARTMENT OF LAW, MANIPUR INTERNATIONAL UNIVERSITY, IMPHAL, MANIPUR-795140, INDIA.

BEST CITATION – DR. S. JAMES, “INDIA-SINGAPORE CALL FOR JOINT PROJECT PROPOSAL ON DIGITAL HEALTH INNOVATIONS 2025″, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (6) OF 2025, PG. 33-44, APIS – 3920 – 0001 & ISSN – 2583-2344.

Abstract

The “India-Singapore Call for Joint Project Proposal on Digital Health Innovations 2025” seeks to catalyse collaborative efforts between India and Singapore to address the evolving landscape of healthcare through innovative digital solutions. As both nations face unique healthcare challenges exacerbated by rapid urbanization, an aging population, and the lingering effects of the COVID-19 pandemic, this initiative aims to harness the collective strengths in technology, research, and healthcare delivery systems. This call invites a diverse array of stakeholders including academic institutions, healthcare providers, technology developers, and policymakers to submit transformative project proposals focused on areas such as telemedicine, digital health platforms, artificial intelligence in diagnostics, and health data analytics. The emphasis will be on creating scalable solutions that improve healthcare accessibility, enhance patient engagement, and promote preventative health strategies.

By fostering bilateral collaboration, this initiative aims to leverage best practices and lessons learned from both countries to develop adaptable and sustainable models of digital health that can be implemented across different healthcare settings. The expected outcomes include enhanced cross-border knowledge exchange, increased innovation capacity, and the delivery of effective healthcare solutions that can be modelled globally. Through strategic partnerships and collaborative research, the “India-Singapore Call for Joint Project Proposal on Digital Health Innovations 2025” aspires to create a pioneering framework for digital health that significantly impacts community health outcomes in both nations while contributing to the global advancement of healthcare technologies.

Keywords: India, Singapore, Joint Project, Digital Health Innovations, Telemedicine, Collaboration.

“MEDIA TRIALS AND TEST IDENTIFICATION PARADES: AN INQUIRY INTO THE EROSION OF FAIR TRIAL RIGHTS THROUGH PREJUDICIAL PUBLICITY”

AUTHOR – MS. GEETIKA RAJPUT* & MS. SHAILJA KHOSLA**

* B. COM LLB (H), STUDENT AT AMITY UNIVERSITY, NOIDA

** MA.LLM, ASSISTANT PROFESSOR III AT AMITY UNIVERSITY, NOIDA

BEST CITATION – MS. GEETIKA RAJPUT & MS. SHAILJA KHOSLA, ““MEDIA TRIALS AND TEST IDENTIFICATION PARADES: AN INQUIRY INTO THE EROSION OF FAIR TRIAL RIGHTS THROUGH PREJUDICIAL PUBLICITY”, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (6) OF 2025, PG. 20-32, APIS – 3920 – 0001 & ISSN – 2583-2344.

Abstract

In highly profile legal proceedings, when there is extensive media coverage often shapes public perception, also influencing the judicial process itself. This phenomenon, known as a “media trial,” occurs when the media presents narratives that may sway public opinion about an individual’s guilt or innocence before the court delivers its verdict. ^[1]This givesImpact on Public Perception and Judicial Integrity.

Establishing clear guidelines for media interactions with law enforcement and judicial bodies is essential to prevent the detrimental effects of media trials on both public perception and the administration of justice.^[2] The Test Identification is a procedure used in criminal investigations when a witness identifies the accused from a line-up, is one of the main areas where media intervention can be harmful. The witness must not have previously seen the accused in order for TIP to be considered trustworthy. However, the witness’s memory may be influenced if the accused’s face is constantly displayed on TV and social media. This issue, which is referred to as the “reverse influence” problem, occurs when the media distorts or even alters what a witness thinks they saw, undermining the veracity of their account. This study examines the potential effects of media publicity on trial fairness, specifically with regard to TIP and other early stages of an investigation. The research also examines possible reforms that could ensure the integrity of the legal system and freedom of journalism, including improved media and law enforcement training, legislative safeguards like gag orders, and anonymizing the accused before TIP.

Key Words – Prejudicial publicity, Contaminated identification, Trial by media, Presumption of guilt vs. innocence, public shaming and social media justice.

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[1] Nariman, Fali S., “Are Impediments to Free Expression in the Interest of Justice,” CIJL Yearbook, Vol 4, 1995

[2] “Media Trial And Its Impact on Evidence” accessed September 28, 2022

CYBERSECURITY AND INVESTOR PROTECTION IN CRYPTO EXCHANGES

AUTHOR – SEEMANT SINGH* & DR. JYOTI YADAV**

* LLM (CYBER LAW & CYBER SECURITY) AT AMITY UNIVERSITY, LUCKNOW

** ASSISTANT PROFESSOR AT AMITY UNIVERSITY, LUCKNOW

BEST CITATION – SEEMANT SINGH & DR. JYOTI YADAV, CYBERSECURITY AND INVESTOR PROTECTION IN CRYPTO EXCHANGES, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (6) OF 2025, PG. 10-19, APIS – 3920 – 0001 & ISSN – 2583-2344.

Abstract

The advent of cryptocurrency and blockchain technology has dramatically transformed the global financial ecosystem, with cryptocurrency exchanges acting as the primary venues for trading digital assets. While these exchanges have facilitated the growth and acceptance of digital currencies, they also present significant cybersecurity challenges. Cyber-attacks, fraud, and hacking incidents targeting these exchanges have led to major financial losses for investors, raising serious concerns about the safety of investments in digital assets. This paper explores the evolving landscape of cybersecurity and investor protection in crypto exchanges. It examines the risks inherent in cryptocurrency platforms’ unregulated environment, highlights notable cyberattack cases, and assesses the current legal and regulatory frameworks designed to safeguard investors. Through a detailed analysis of empirical data and case studies, the paper presents recommendations for improving security protocols, enhancing investor protection mechanisms, and strengthening the legal framework governing crypto exchanges. The conclusion emphasizes the need for robust, forward-looking regulations that balance innovation with the imperative of protecting investors.

INSIDER TRADING IN INDIA: LEGAL FRAMEWORK, ETHICAL IMPLICATIONS, AND EVOLUTION OF REGULATORY PRACTICES

AUTHOR – HARSH ASRANI, STUDENT AT UNITEDWORLD SCHOOL OF LAW, KARNAVATI UNIVERSITY

BEST CITATION – HARSH ASRANI, INSIDER TRADING IN INDIA: LEGAL FRAMEWORK, ETHICAL IMPLICATIONS, AND EVOLUTION OF REGULATORY PRACTICES, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (6) OF 2025, PG. 01-09, APIS – 3920 – 0001 & ISSN – 2583-2344.

ABSTRACT

Financial market integrity suffers from major ethical along with legal challenges due to insider trading activities. When participants use unpublicized price-sensitive information for personal gain it breaks market equilibrium while it destroys investor trust and harms corporate responsibility. This research paper analyzes Indian insider trading regulation while tracing the development of rules made by SEBI and the Companies Act of 2013 against international governance standards. The research study investigates insider trading as a white-collar offense by exploring its deceptive behavior as well as violations of fiduciary responsibilities and financial manipulation practices. Judicial court decisions and regulatory modifications demonstrate how suspicious evidence helps courts determine who possesses UPSI. This research analysis demonstrates through historical explanations alongside legal complexities and moral implications that strong enforcement systems must exist to safeguard both market stability and investor welfare.

WHETHER LIVE CONCERTS AMOUNT TO COPYRIGHT INFRNGEMENT

AUTHOR – YUVRAJ GOGIA* & DR. NEHA**

* STUDENT AT AMITY LAW SCHOOL, NOIDA

** ASSISTANT PROFESSOR –I AT AMITY LAW SCHOOL, NOIDA

BEST CITATION – YUVRAJ GOGIA & DR. NEHA, WHETHER LIVE CONCERTS AMOUNT TO COPYRIGHT INFRNGEMENT, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (5) OF 2025, PG. 952-956, APIS – 3920 – 0001 & ISSN – 2583-2344

ABSTRACT

This study delves into the nuanced intersection of copyright law and live music performances, particularly focusing on whether live concerts constitute copyright infringement. At its core, copyright law grants creators exclusive rights over the reproduction, performance, and distribution of their original works, including musical compositions and sound recordings. The paper explains that when performers render their own creations, no infringement arises. However, performing works owned by others requires obtaining licenses, typically facilitated by Performance Rights Organizations (PROs) such as the Indian Performing Right Society (IPRS). Venues often secure blanket licenses to allow a broad range of performances without breaching copyright law. Nevertheless, unlicensed performances—even in charitable or non-profit contexts—can lead to infringement claims.

The paper further explores the complex nature of copyright in sound recordings, which encompass multiple layers of ownership involving lyricists, composers, music directors, and producers. These intricate rights create challenges in enforcement and licensing, particularly with the advent of digital distribution, remix culture, and AI-generated music. Legal ambiguities also arise in fair use interpretation and international inconsistencies in performers’ rights.

Through analysis of recent case law, including IPRS v. ENIL and Novex Communications v. Hyatt, the paper underscores judicial recognition of the distinct rights held in sound recordings and the implications of their unauthorized public use. These cases reinforce the necessity of obtaining proper licenses for both live and recorded music to ensure compliance with copyright law. Ultimately, the study advocates for a balanced legal framework that safeguards creators’ rights while embracing technological and cultural evolution.

INFLUENCE OF OCCUPATIONAL SEGREGATION AND TRADITIONAL GENDER ROLES ON WAGE DISPARITIES

AUTHOR – JANANI K, STUDENT AT THE TAMIL NADU DR AMBEDKAR LAW UNIVERSITY

BEST CITATION – JANANI K, INFLUENCE OF OCCUPATIONAL SEGREGATION AND TRADITIONAL GENDER ROLES ON WAGE DISPARITIES, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (5) OF 2025, PG. 944-951, APIS – 3920 – 0001 & ISSN – 2583-2344

Abstract

This study examines occupational segregation and stereotypical gender roles as the main causes of lingering wage gaps between men and women. In spite of progress made in gender equity, women are disproportionately represented in lower-paying professions and industries, while men lead in higher-paying industries. This research examines structural and cultural underpinnings that perpetuate this split and lead to differential pay.

Occupational segregation has been recognized as a major structural barrier, and female-dominated careers are found to pay less despite controlling for qualification and experience. Caregiving responsibilities and cultural expectations of caregiving roles in traditional gender constructs further restrict the entry of women into better-paid jobs and also cause career discontinuity that takes a toll on earnings. The study points to how social expectation shapes occupational activity, directing women into occupations seen as caregiving and devalued.

The research also explores how wage penalties are more pronounced in female-dominated high-skilled jobs and how low-skilled industries compound women’s economic vulnerability. Relying on international evidence, such as the United States, Australia, and Ethiopia, the paper debates the intricate dynamics between labor market structures and cultural norms.

Policy suggestions target elimination of these differences through comparable worth legislation, transparency in pay and increased work-life balance support including parental leave and flexible working conditions. The study concludes that it is necessary to address both the structural and cultural aspects in order to close the gender wage gap and ensure equal labor market outcomes.

Keywords: Occupational Segregation, Gender Roles, Wage Disparities, Gender Pay Gap

A STUDY ON CORPORATE SOCIAL RESPONSIBILITY

AUTHOR – S. NARMATHA* & DR. S. MARUTHAVIJAYAN**

* STUDENT AT SCHOOL OF EXCELLENCE IN LAW, THE TAMILNADU DR.AMBEDKAR LAW UNIVERSITY, CHENNAI

** ASSISTANT PROFESSOR AT SCHOOL OF EXCELLENCE IN LAW, THE TAMILNADU DR.AMBEDKAR LAW UNIVERSITY, CHENNAI

BEST CITATION – S. NARMATHA & DR. S. MARUTHAVIJAYAN, A STUDY ON CORPORATE SOCIAL RESPONSIBILITY, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (5) OF 2025, PG. 939-943, APIS – 3920 – 0001 & ISSN – 2583-2344

Abstract :

Corporate Social Responsibility (CSR) is a crucial aspect of modern business strategy, emphasizing ethical practices, environmental stewardship, and community engagement. As businesses increasingly recognize their role beyond profit-making, CSR has emerged as a key driver of sustainable development, corporate reputation, and stakeholder trust. This study examines the fundamental principles of CSR, its impact on businesses and society, the challenges companies face in its implementation, and case studies showcasing successful CSR initiatives. The findings highlight the importance of integrating CSR into core business strategies to enhance long-term profitability, social well-being, and environmental sustainability. Additionally, this study explores how businesses can balance financial performance with ethical responsibilities while adapting to changing consumer expectations and regulatory demands. Through a detailed analysis of CSR practices, this study provides insights into the evolving role of businesses in fostering social and environmental progress.