SHARPENING THE SWORD: REFINING LEGAL TESTS AND ENFORCEMENT MECHANISMS TO TACKLE PREDATORY PRICING AND EXCLUSIVE DEALING IN INDIA
AUTHOR – RETHIGA RAMESH, LLM 2ND YEAR IN BUSINESS LAW, TAMILNADU DR.AMBEDKAR LAW UNIVERSITY, SCHOOL OF EXCELLENCE IN LAW, TAMILNADU, CHENNAI.
BEST CITATION – RETHIGA RAMESH, SHARPENING THE SWORD: REFINING LEGAL TESTS AND ENFORCEMENT MECHANISMS TO TACKLE PREDATORY PRICING AND EXCLUSIVE DEALING IN INDIA, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (12) OF 2025, PG. 614-619, APIS – 3920 – 0001 & ISSN – 2583-2344
ABSTRACT
The paper delves into the significance of fair competition in India’s market and the challenges posed by predatory pricing and exclusive dealing practices. It describes how these actions might reduce customer choice, discourage innovation, and impede the entry of new competitors. It evaluates the efficiency of the present legal system, which includes the Competition Act of 2002, in combating these kinds of conduct. It recommends improving legal standards and enforcement procedures in light of the difficulties in identifying and prosecuting these cases.
The study uses international best practices to support the need for more precise standards and thresholds for identifying antitrust infractions. In order to speed resolution, it emphasizes the necessity of cooperative efforts between regulatory organizations, the judiciary, and stakeholders. In order to support enforcement, it also suggests improvements to resource allocation and investigative methods. Ultimately, policymakers may foster a competitive market that supports innovation, consumer welfare, and economic progress by improving legislative requirements and enforcement strategies, supporting the fundamentals of fair competition in India.
Kewords: Fair competition, Predatory pricing, Exclusive dealing practices, Antitrust violations, Enforcement mechanisms, Regulatory bodies