PLATFORM LIABILITY AND BRAND PROTECTION MECHANISMS

PLATFORM LIABILITY AND BRAND PROTECTION MECHANISMS

PLATFORM LIABILITY AND BRAND PROTECTION MECHANISMS

AUTHOR – ARPIT KUSHWAHA, STUDENT AT AMITY LAW SCHOOL

BEST CITATION – ARPIT KUSHWAHA, PLATFORM LIABILITY AND BRAND PROTECTION MECHANISMS, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (10) OF 2025, PG. 967-973, APIS – 3920 – 0001 & ISSN – 2583-2344.

Responsibilities of Online Marketplaces

Online marketplaces play a significant role in protecting brand image for both sellers and buyers. Their responsibilities include:

  1. Enforcing Brand Protection Policies:
    1. Marketplaces need to establish and enforce policies that protect

brands from counterfeiting, trademark infringement, and misleading product listings.

  • Many platforms have reporting mechanisms where brands can flag counterfeit or unauthorized products.

V5I1035FDownload

Download Full Article