Category: Volume 5 and Issue 6 of 2025

SCAMS IN ONLINE JOBS: A GROWING THREAT TO DIGITAL EMPLOYMENT

AUTHOR – YAMUNA K, STUDENT AT TAMILNADU DR.AMBEKAR LAW UNIVERSITY

BEST CITATION -YAMUNA K, SCAMS IN ONLINE JOBS: A GROWING THREAT TO DIGITAL EMPLOYMENT, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (6) OF 2025, PG. 862-868, APIS – 3920 – 0001 & ISSN – 2583-2344

ABSTRACT :

As digital employment rises globally, online job scams have become a widespread threat. Fraudsters exploit job seekers through fake recruitment ads, data collection schemes, and advance fee scams. This paper explores the evolution, tactics, impact, and prevention of online job scams. Using case studies, statistics, and global trends, it aims to raise awareness and recommend strategic solutions to protect digital workers in a rapidly evolving virtual job market.

KEYWORDS : online jobs, job scams, employment fraud, work-from-home scams, digital employment, internet fraud, cybercrime, fake jobs.

ROLE OF ARTIFICIAL INTELLIGENCE IN ONLINE DISPUTE RESOLUTION

AUTHOR – SHREEJI SARAF, LLM STUDENT AT IILM UNIVERSITY GREATER NOIDA

BEST CITATION -SHREEJI SARAF, ROLE OF ARTIFICIAL INTELLIGENCE IN ONLINE DISPUTE RESOLUTION, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (6) OF 2025, PG. 857-862,, APIS – 3920 – 0001 & ISSN – 2583-2344

I. Introduction

Over the past few years, there have many significant advancements in the field of technology. Many big innovations have taken place. If seen in the legal field, Online Dispute Resolution is the biggest innovation. This system has helped in making it possible for people from anywhere to resolve disputes without being physically present in the court.

Traditional courts hold a huge overburden of cases, while the ODR system helps in reducing this burden and provides a faster and cost friendly way to resolve disputes. The utilization of technology in the legal field is supported by two acts namely: the Arbitration and Conciliation Act, 1996 and the Information Technology Act 2000. In recent times the use of Artificial Intelligence has been noted in the field of law for resolving disputes which makes the process more efficient.

A STUDY ON FOOD PACKAGING IN NESTLE

AUTHOR – ARTHI K* & DR. MARUTHAVIJAYAN S (M.A., B. L., M.B.A., (PH.D.,)**

* STUDENT AT SCHOOL OF EXCELLENCE IN LAW, THE TAMIL NADU DR. AMBEDKAR LAW UNIVERSITY

** ASSISTANT PROFESSOR AT THE TAMIL NADU DR. AMBEDKAR LAW UNIVERSITY. EMAIL: MARUDHU.LAWYER@GMAIL.COM

BEST CITATION -ARTHI K & DR. MARUTHAVIJAYAN S, A STUDY ON FOOD PACKAGING IN NESTLE, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (6) OF 2025, PG. 833-856, APIS – 3920 – 0001 & ISSN – 2583-2344

ABSTRACT:

Packaging is vital in today’s competitive market because it does more than just protect products. It is a successful method for enhancing sustainability, engaging consumers, and differentiating businesses. This marketing study looks into the impact of packaging on consumer perceptions and purchasing decisions. It looks at the most recent advancements in package design, materials, and functionality, with a focus on how they impact market competitiveness and brand recognition. This article examines how organizations utilize packaging as a strategic tool to develop brand loyalty and provide memorable experiences, drawing on extensive case studies and industry data research. It investigates how technologies such as augmented reality and smart packaging might be utilized to improve consumer contact and convey relevant product information.

Furthermore, this paper looks at the rising relevance of sustainable packaging solutions in addressing environmental issues and meeting customer demand for eco-friendly products. It examines the various sustainable packaging materials and strategies used by prominent businesses to reduce environmental impact while retaining product integrity and shelf appeal. Furthermore, the research examines the importance of packaging in conveying brand values and storytelling, successfully communicating product advantages, and establishing emotional relationships with customers. It also underlines the value of consistent branding across package types and channels in order to provide a united brand experience.
Finally, this research underlines the importance of packaging in Nestle’s brand performance and provides strategic advice for marketers to maximize packaging strategies for increased brand awareness, customer engagement, and long-term growth in the changing marketplace.

A STUDY ON ROLE OF CORPORATE GOVERNANCE IN BUSINESS SUSTAINABILITY

AUTHOR – VYABINYAA SHRIEE R S* & DR. MARUTHAVIJAYAN S (M.A., B. L., M.B.A., (PH.D.,)**

* STUDENT AT SCHOOL OF EXCELLENCE IN LAW, THE TAMIL NADU DR. AMBEDKAR LAW UNIVERSITY

** ASSISTANT PROFESSOR AT THE TAMIL NADU DR. AMBEDKAR LAW UNIVERSITY. EMAIL: MARUDHU.LAWYER@GMAIL.COM

BEST CITATION -VYABINYAA SHRIEE R S & DR. MARUTHAVIJAYAN S, A STUDY ON ROLE OF CORPORATE GOVERNANCE IN BUSINESS SUSTAINABILITY, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (6) OF 2025, PG. 818-832, APIS – 3920 – 0001 & ISSN – 2583-2344

ABSTRACT:

                This paper explores the critical role corporate governance plays in promoting and sustaining long-term business sustainability. This paper highlights the two concepts I.e., Corporate Social Responsibility and ESG. As environmental, social, and governance (ESG) concerns gain prominence, strong governance frameworks have become essential in aligning corporate strategies with sustainable development goals. Effective corporate governance ensures accountability, transparency, and ethical decision-making—factors that drive stakeholder trust and long-term value creation. This study examines how governance structures influence sustainability efforts across key areas, including environmental performance, social responsibility, risk management, and regulatory compliance. It also highlights the benefits of Sustainability Audit and its process. The paper demonstrates organizations with robust governance mechanisms are better positioned to respond to global challenges, adapt to changing regulatory landscapes, and achieve competitive advantage through responsible and forward-looking business practices.

Key Words: Corporate Governance, Business Sustainability, ESG, CSR, Sustainability Audit.

BIODIVERSITY ACT AND ITS ALIGNMENTWITH INTERNATIONAL GUIDELINES

AUTHOR – AAISHA SHABNAM, STUDENT AT LAW COLLEGE DEHRADUN

BEST CITATION -AAISHA SHABNAM, BIODIVERSITY ACT AND ITS ALIGNMENTWITH INTERNATIONAL GUIDELINES, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (6) OF 2025, PG. 815-817, APIS – 3920 – 0001 & ISSN – 2583-2344

Abstract

The global decline in biodiversity has necessitated both national and international efforts to conserve and sustainably manage biological resources. In this context, national legislation such as the Biodiversity Act (with reference to India’s Biological Diversity Act, 2002) plays a critical role in fulfilling a country’s commitments under various international treaties. This article examines the key provisions of the Biodiversity Act, evaluates its alignment with international conventions such as the Convention on Biological Diversity (CBD), and explores its effectiveness in promoting conservation, sustainable use, and equitable benefit-sharing. The article also highlights areas where national legislation could be strengthened to better fulfill international environmental obligations.

FREEDOM OF SPEECH AND THE IMPACT OF FAKE NEWS ON DEMOCRATIC PROCESS IN INDIA

AUTHOR – VISHAL KUMAR, STUDENT AT AMITY UNIVERSITY LUCKNOW

BEST CITATION -VISHAL KUMAR, FREEDOM OF SPEECH AND THE IMPACT OF FAKE NEWS ON DEMOCRATIC PROCESS IN INDIA, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (6) OF 2025, PG. 807-814, APIS – 3920 – 0001 & ISSN – 2583-2344

Abstract

Freedom of speech and expression is the cornerstone of any democratic society. In India, this fundamental right is enshrined in Article 19(1)(a)^[1] of the Constitution and serves as a key element in the functioning of democratic governance. However, the unchecked spread of fake news, particularly through digital and social media platforms, poses significant threats to democratic values, including electoral integrity, public discourse, and social harmony. This paper explores the constitutional foundation of free speech in India, the rise and implications of fake news, judicial responses, and the necessary balance between freedom and regulation in a digital democracy.

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[1] Freedom of speech and expression

FROM CLASSROOM TO WORKSHOP : THE ALARMING RISE OF CHILD LABOUR

AUTHOR – NITHYA SHREE M, STUDENT AT DR. AMBEDKAR LAW UNIVERSITY SCHOOL OF EXCELLENCE IN LAW

BEST CITATION -NITHYA SHREE M, FROM CLASSROOM TO WORKSHOP : THE ALARMING RISE OF CHILD LABOUR, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (6) OF 2025, PG. 803-806, APIS – 3920 – 0001 & ISSN – 2583-2344

ABSTRACT

This paper explores the alarming resurgence of child labour across both developing and developed nations, focusing on the socio-economic causes, global data trends, and the effect of recent global crises, particularly the COVID-19 pandemic. As millions of children are pulled from classrooms and pushed into exploitative labor, the study evaluates global statistics, regional case studies, and the effectiveness of international and national policy interventions. The paper concludes with evidence-based recommendations to reduce child labour and restore educational access.

DISMISSAL AND RETRENCHMENT: LEGAL SAFEGUARDS AND REMEDIES

AUTHOR – MAITHREYAN, STUDENT AT TAMILNADU DR AMBEDKAR LAW UNIVERSITY/SCHOOL OF EXCELLENCE IN LAW

BEST CITATION -MAITHREYAN, DISMISSAL AND RETRENCHMENT: LEGAL SAFEGUARDS AND REMEDIES, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (6) OF 2025, PG. 794-802, APIS – 3920 – 0001 & ISSN – 2583-2344

Abstract

The processes of dismissal and retrenchment play a crucial role in shaping employer-employee relations, particularly in maintaining a balance between managerial discretion and worker protection. This paper examines the legal framework governing dismissal and retrenchment under Indian labour law, with a focus on the Industrial Disputes Act, 1947.  It analysis statutory provisions, judicial interpretations, and constitutional safeguards that regulate termination procedures and provide remedies to affected workers. The paper also highlights the growing challenges posed by informal employment, contractualisation, and the gig economy, which often operate outside traditional legal protections. Through a critical assessment of case law and international standards, particularly those of the International Labour Organization (ILO), the study underscores the need for legal reform and better enforcement to ensure fair treatment, procedural justice, and socio-economic security for workers in a rapidly evolving labour market.

THE EVOLVING INFLUENCE OF DIGITAL MARKETING ON CONSUMER BEHAVIOR

AUTHOR – RAMACHANDHIRAN R* & DR. MARUTHAVIJAYAN S (M.A., B. L., M.B.A., (PH.D.,)**

* STUDENT AT SCHOOL OF EXCELLENCE IN LAW, THE TAMIL NADU DR. AMBEDKAR LAW UNIVERSITY

** ASSISTANT PROFESSOR AT THE TAMIL NADU DR. AMBEDKAR LAW UNIVERSITY. EMAIL: MARUDHU.LAWYER@GMAIL.COM

BEST CITATION -RAMACHANDHIRAN R & DR. MARUTHAVIJAYAN S, THE EVOLVING INFLUENCE OF DIGITAL MARKETING ON CONSUMER BEHAVIOR, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (6) OF 2025, PG. 787-793, APIS – 3920 – 0001 & ISSN – 2583-2344

ABSTRACT

This study examines the profound and multifaceted impact of digital marketing on contemporary consumer behavior. As digital technologies permeate daily life, marketing strategies have undergone a significant transformation, leveraging online platforms, data analytics, and interactive content to engage consumers. This research delves into how various digital marketing tactics, including social media marketing, search engine optimization, content marketing, email marketing, and personalized advertising, shape consumer awareness, information search, evaluation of alternatives, purchase decisions, and post-purchase behavior. Moving beyond traditional marketing paradigms, this analysis explores the unique ways in which digital channels influence consumer attitudes, preferences, and brand loyalty. Furthermore, it investigates the role of factors such as online reviews, influencer marketing, and user-generated content in shaping consumer perceptions and choices. By synthesizing existing literature and considering the dynamic nature of the digital landscape, this study aims to provide a comprehensive understanding of the evolving relationship between digital marketing and consumer behavior, highlighting key implications for businesses seeking to effectively connect with and influence their target audiences in the digital age.

AN ANALYTICAL STUDY ON THE IMPACT OF CYBERCRIME CHELLENGES ON INDIVIDUALS

AUTHOR – R. RAJESWARI* & DR. MARUTHAVIJAYAN S (M.A., B. L., M.B.A., (PH.D.,)**

* STUDENT AT SCHOOL OF EXCELLENCE IN LAW, THE TAMIL NADU DR. AMBEDKAR LAW UNIVERSITY. EMAIL: RAJIRAJURAJU4477@GMAIL.COM

** ASSISTANT PROFESSOR AT THE TAMIL NADU DR. AMBEDKAR LAW UNIVERSITY. EMAIL: MARUDHU.LAWYER@GMAIL.COM

BEST CITATION -R. RAJESWARI & DR. MARUTHAVIJAYAN S, AN ANALYTICAL STUDY ON THE IMPACT OF CYBERCRIME CHELLENGES ON INDIVIDUALS, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (6) OF 2025, PG. 773-786, APIS – 3920 – 0001 & ISSN – 2583-2344

ABSTRACT

Cybercrime is emerging as a serious threat. World wide governments, police departments and intelligence units have started to react. Usage of internet has become a daily routine for majority of people for day-to-day transactions. The number of internet users has grown tremendously and so does cyber-crimes. Cyber-crime is the crime that is done using computer and network. Number of crimes is increasing day by day, and these cybercrimes can impact on individual, an organisation, or even a whole nation. The research study aims to spread awareness about cybercrimes by offering a detailed analysis of awareness, impact, and challenges to anyone vulnerable to cybercrime. This paper is an attempt to provide a glimpse on cybercrimes in India. The purpose of this research is to make awareness regarding cyber-crimes which are happening in today’s world and also to create awareness of increased cyber security. The methodology adopted to study and analyse the impact and challenges caused due to cybercrimes is qualitative research. On a concluding note, the study will present suggestions to overcome the challenges and talk about the research’s future scope.

Keywords: Cybercrimes; Government; Departments; Intelligence; Tremendously; Methodology.