Category: Volume 5 and Issue 6 of 2025

IMPACT OF BRANDING STRATEGY CONSUMER SATISFATION

AUTHOR – HARISUDHAN N & JAIADITHYA K

STUDENT AT TAMIL NADU DR. AMBEDKAR LAW UNVERSITY (TNDALU), SCHOOL OF EXCELLENCE IN LAW (SOEL)

BEST CITATION – HARISUDHAN N & JAIADITHYA K, IMPACT OF BRANDING STRATEGY CONSUMER SATISFATION, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (6) OF 2025, PG. 45-63, APIS – 3920 – 0001 & ISSN – 2583-2344.

ABSTRACT:

In contemporary consumer markets, understanding the intricate dynamics between branding strategies, consumer satisfaction, and behaviour is imperative for businesses aiming to foster enduring relationships with their target audiences. This research delves into the essence of branding strategies, with a particular emphasis on their influence on two critical dimensions: brand loyalty and consumer trust. With a focus on the strategic utilization of celebrity endorsements as a prominent branding tactic, this study aims to elucidate the potency of such strategies in shaping consumer perceptions and behaviour.

Drawing upon existing literature, the research explores the impact of branding strategies on consumer satisfaction through an analysis of various factors such as brand consistency, emotional branding, innovation, and brand reputation. A quantitative research design is employed, involving data collection from adults and elders, to analyse spending patterns on branding products, recommendation behaviour, and preferences for well-established brands.

Key insights from the study underscore the significance of brand consistency, emotional branding, and innovation in driving consumer satisfaction. Consumers exhibit a propensity to recommend branding products, prioritize recognized brands, and are influenced by celebrity endorsements in their purchase intentions. The findings also highlight the importance of brand recognition, reputation, and packaging in shaping consumer perceptions and behaviours.

Overall, the research contributes to a deeper understanding of the nexus between branding strategies, consumer satisfaction, and behaviour, providing actionable insights for businesses to refine their branding approaches and enhance brand experiences. By leveraging these insights, businesses can effectively tailor their branding initiatives to meet consumer expectations, foster long-term loyalty, and achieve sustainable success in dynamic consumer markets.

“INDIA-SINGAPORE CALL FOR JOINT PROJECT PROPOSAL ON DIGITAL HEALTH INNOVATIONS 2025″

AUTHOR – DR. S. JAMES, PROFESSOR AT DEPARTMENT OF LAW, MANIPUR INTERNATIONAL UNIVERSITY, IMPHAL, MANIPUR-795140, INDIA.

BEST CITATION – DR. S. JAMES, “INDIA-SINGAPORE CALL FOR JOINT PROJECT PROPOSAL ON DIGITAL HEALTH INNOVATIONS 2025″, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (6) OF 2025, PG. 33-44, APIS – 3920 – 0001 & ISSN – 2583-2344.

Abstract

The “India-Singapore Call for Joint Project Proposal on Digital Health Innovations 2025” seeks to catalyse collaborative efforts between India and Singapore to address the evolving landscape of healthcare through innovative digital solutions. As both nations face unique healthcare challenges exacerbated by rapid urbanization, an aging population, and the lingering effects of the COVID-19 pandemic, this initiative aims to harness the collective strengths in technology, research, and healthcare delivery systems. This call invites a diverse array of stakeholders including academic institutions, healthcare providers, technology developers, and policymakers to submit transformative project proposals focused on areas such as telemedicine, digital health platforms, artificial intelligence in diagnostics, and health data analytics. The emphasis will be on creating scalable solutions that improve healthcare accessibility, enhance patient engagement, and promote preventative health strategies.

By fostering bilateral collaboration, this initiative aims to leverage best practices and lessons learned from both countries to develop adaptable and sustainable models of digital health that can be implemented across different healthcare settings. The expected outcomes include enhanced cross-border knowledge exchange, increased innovation capacity, and the delivery of effective healthcare solutions that can be modelled globally. Through strategic partnerships and collaborative research, the “India-Singapore Call for Joint Project Proposal on Digital Health Innovations 2025” aspires to create a pioneering framework for digital health that significantly impacts community health outcomes in both nations while contributing to the global advancement of healthcare technologies.

Keywords: India, Singapore, Joint Project, Digital Health Innovations, Telemedicine, Collaboration.

“MEDIA TRIALS AND TEST IDENTIFICATION PARADES: AN INQUIRY INTO THE EROSION OF FAIR TRIAL RIGHTS THROUGH PREJUDICIAL PUBLICITY”

AUTHOR – MS. GEETIKA RAJPUT* & MS. SHAILJA KHOSLA**

* B. COM LLB (H), STUDENT AT AMITY UNIVERSITY, NOIDA

** MA.LLM, ASSISTANT PROFESSOR III AT AMITY UNIVERSITY, NOIDA

BEST CITATION – MS. GEETIKA RAJPUT & MS. SHAILJA KHOSLA, ““MEDIA TRIALS AND TEST IDENTIFICATION PARADES: AN INQUIRY INTO THE EROSION OF FAIR TRIAL RIGHTS THROUGH PREJUDICIAL PUBLICITY”, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (6) OF 2025, PG. 20-32, APIS – 3920 – 0001 & ISSN – 2583-2344.

Abstract

In highly profile legal proceedings, when there is extensive media coverage often shapes public perception, also influencing the judicial process itself. This phenomenon, known as a “media trial,” occurs when the media presents narratives that may sway public opinion about an individual’s guilt or innocence before the court delivers its verdict. ^[1]This givesImpact on Public Perception and Judicial Integrity.

Establishing clear guidelines for media interactions with law enforcement and judicial bodies is essential to prevent the detrimental effects of media trials on both public perception and the administration of justice.^[2] The Test Identification is a procedure used in criminal investigations when a witness identifies the accused from a line-up, is one of the main areas where media intervention can be harmful. The witness must not have previously seen the accused in order for TIP to be considered trustworthy. However, the witness’s memory may be influenced if the accused’s face is constantly displayed on TV and social media. This issue, which is referred to as the “reverse influence” problem, occurs when the media distorts or even alters what a witness thinks they saw, undermining the veracity of their account. This study examines the potential effects of media publicity on trial fairness, specifically with regard to TIP and other early stages of an investigation. The research also examines possible reforms that could ensure the integrity of the legal system and freedom of journalism, including improved media and law enforcement training, legislative safeguards like gag orders, and anonymizing the accused before TIP.

Key Words – Prejudicial publicity, Contaminated identification, Trial by media, Presumption of guilt vs. innocence, public shaming and social media justice.

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[1] Nariman, Fali S., “Are Impediments to Free Expression in the Interest of Justice,” CIJL Yearbook, Vol 4, 1995

[2] “Media Trial And Its Impact on Evidence” accessed September 28, 2022

CYBERSECURITY AND INVESTOR PROTECTION IN CRYPTO EXCHANGES

AUTHOR – SEEMANT SINGH* & DR. JYOTI YADAV**

* LLM (CYBER LAW & CYBER SECURITY) AT AMITY UNIVERSITY, LUCKNOW

** ASSISTANT PROFESSOR AT AMITY UNIVERSITY, LUCKNOW

BEST CITATION – SEEMANT SINGH & DR. JYOTI YADAV, CYBERSECURITY AND INVESTOR PROTECTION IN CRYPTO EXCHANGES, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (6) OF 2025, PG. 10-19, APIS – 3920 – 0001 & ISSN – 2583-2344.

Abstract

The advent of cryptocurrency and blockchain technology has dramatically transformed the global financial ecosystem, with cryptocurrency exchanges acting as the primary venues for trading digital assets. While these exchanges have facilitated the growth and acceptance of digital currencies, they also present significant cybersecurity challenges. Cyber-attacks, fraud, and hacking incidents targeting these exchanges have led to major financial losses for investors, raising serious concerns about the safety of investments in digital assets. This paper explores the evolving landscape of cybersecurity and investor protection in crypto exchanges. It examines the risks inherent in cryptocurrency platforms’ unregulated environment, highlights notable cyberattack cases, and assesses the current legal and regulatory frameworks designed to safeguard investors. Through a detailed analysis of empirical data and case studies, the paper presents recommendations for improving security protocols, enhancing investor protection mechanisms, and strengthening the legal framework governing crypto exchanges. The conclusion emphasizes the need for robust, forward-looking regulations that balance innovation with the imperative of protecting investors.

INSIDER TRADING IN INDIA: LEGAL FRAMEWORK, ETHICAL IMPLICATIONS, AND EVOLUTION OF REGULATORY PRACTICES

AUTHOR – HARSH ASRANI, STUDENT AT UNITEDWORLD SCHOOL OF LAW, KARNAVATI UNIVERSITY

BEST CITATION – HARSH ASRANI, INSIDER TRADING IN INDIA: LEGAL FRAMEWORK, ETHICAL IMPLICATIONS, AND EVOLUTION OF REGULATORY PRACTICES, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (6) OF 2025, PG. 01-09, APIS – 3920 – 0001 & ISSN – 2583-2344.

ABSTRACT

Financial market integrity suffers from major ethical along with legal challenges due to insider trading activities. When participants use unpublicized price-sensitive information for personal gain it breaks market equilibrium while it destroys investor trust and harms corporate responsibility. This research paper analyzes Indian insider trading regulation while tracing the development of rules made by SEBI and the Companies Act of 2013 against international governance standards. The research study investigates insider trading as a white-collar offense by exploring its deceptive behavior as well as violations of fiduciary responsibilities and financial manipulation practices. Judicial court decisions and regulatory modifications demonstrate how suspicious evidence helps courts determine who possesses UPSI. This research analysis demonstrates through historical explanations alongside legal complexities and moral implications that strong enforcement systems must exist to safeguard both market stability and investor welfare.

A STUDY ON THE ROLE OF THE UNITED NATIONS IN PROTECTION OF HUMAN RIGHTS

AUTHOR – M. NIRMALA, ASSISTANT PROFESSOR, GOVERNMENT LAW COLLEGE, TRICHY

BEST CITATION – M. NIRMALA, A STUDY ON THE ROLE OF THE UNITED NATIONS IN PROTECTION OF HUMAN RIGHTS, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 4 (3) OF 2024, PG. 731-735, APIS – 3920 – 0001 & ISSN – 2583-2344.

ABSTRACT

The United Nations has been inextricably linked with organizational efforts not only to promote human rights but also to play a vital role in the development of human rights protection mechanisms. Human rights concepts and mechanisms have developed historically in conjunction with interventions by civil society and states. The right to self-determination serves as one of the most salient examples. The Universal Declaration of Human Rights has been associated with the rise of pro-democracy and pro-human rights movements around the world, establishing the foundation for the development of international human rights mechanisms over the past five decades. This study aims to identify the role of the United Nations in protecting human rights and the challenges in the protection and promotion of human rights.

Keywords.: Human rights, United Nation, Universal Declaration of Human Rights, United Nation Charter, Principal Organs.