CONSUMER PERCEPTION AND PSYCHOLOGICAL INFLUENCE OF CELEBRITY TRADEMARKS

AUTHOR – MOHIT ASHOK KHIANI, STUDENT AT UNITEDWORLD SCHOOL OF LAW, KARNAVATI UNIVERSITY, GANDHINAGAR

BEST CITATION – MOHIT ASHOK KHIANI, CONSUMER PERCEPTION AND PSYCHOLOGICAL INFLUENCE OF CELEBRITY TRADEMARKS, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (5) OF 2025, PG. 513-523, APIS – 3920 – 0001 & ISSN – 2583-2344

Abstract

This paper analyses the substantial effects which celebrity trademarks have on consumer views and psychological behavioural patterns. Traditional marketing uses celebrity endorsements as a major promotional tool by employing popular public figures to alter consumer tastes and conduct based on their desirable traits. The research shows celebrity effects on consumer trust as well as brand credibility and buying decisions to show effective brand recognition through endorsement programs. The study examines consumer psychological factors that build trust toward products endorsed by celebrities while emphasizing three main credibility elements of expertise and trustworthiness and attractiveness. The study shows how emotional connections formed by consumers toward their chosen celebrity endorser result in higher brand faithfulness and consumer brand connection. This paper uses psychological models to demonstrate how consumers apply the favourable personality traits of famous celebrities onto the products they promote through academic theories such as Source Credibility Theory and the Halo Effect. The paper uses case studies of Virat Kohli alongside Amitabh Bachchan and Shahrukh Khan along with additional celebrity figures to study how their goodwill directly influences product credibility together with brand success. The strategy carries threats because negative public relations together with scandalous incidents may cause severe erosion to the brand’s reputation. Research data demonstrates that consumers between 18 and 30 years show increased trust in products endorsed by celebrities together with higher repetition rates of purchase in those products. This proves consumer loyalty builds through celebrity endorsements. The case research provides valuable insights concerning trademark lawsuits and brand protection problems which famous people encounter during their entrepreneurial pursuits. Consumer loyalty together with increased brand value derives from celebrity trademarks that powerfully affect purchasing behaviour across multiple markets.

LEGAL FRAMEWORK AND HISTORICAL EVOLUTION OF VICTIM COMPENSATION

AUTHOR – AAKASH YADAV, STUDENT AT AMITY INSTITUTE OF ADVANCED LEGAL STUDIES AMITY UNIVERSITY NOIDA

BEST CITATION – AAKASH YADAV, LEGAL FRAMEWORK AND HISTORICAL EVOLUTION OF VICTIM COMPENSATION, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (5) OF 2025, PG. 502-512, APIS – 3920 – 0001 & ISSN – 2583-2344

Abstract

This research article explores the historical and legal evolution of the Victim Compensation Scheme (VCS) in India. It traces the development of victim rights and restorative justice principles from early legislative efforts to more recent and comprehensive reforms such as the Criminal Law (Amendment) Act, 2013, and the Bhartiya Nagrik Suraksha Sanhita (BNSS), 2023. Central to this transformation is the role of the National Legal Services Authority (NALSA) in institutionalizing support for victims, especially those impacted by violent crimes, trafficking, and domestic abuse. Through a review of landmark judicial rulings, the paper highlights the judiciary’s pivotal role in expanding and enforcing victim compensation as a legal right. Despite significant progress, challenges remain in the form of inconsistent implementation, administrative inefficiencies, and lack of awareness among the public. The article concludes by emphasizing the need for judicial activism, administrative reforms, and increased public engagement to ensure equitable and timely compensation for crime victims.

Key Words: Victim Compensation, Restorative Justice, NALSA, Criminal Law (Amendment) Act, 2013, Bhartiya Nagrik Suraksha Sanhita (BNSS), 2023

THE ROLE OF SUPREME COURT IN SHAPING THE CAPITAL PUNISHMENT JURISPRUDENCE IN INDIA

AUTHOR – HARIOM JAISWAL* & DR. TARU MISHRA**

* LL.M (CRIMINAL.LAW) SCHOLAR AT AMITY LAW SCHOOL, AMITY UNIVERSITY UTTAR PRADESH LUCKNOW CAMPUS

** ASSISTANT PROFESSOR AT AMITY LAW SCHOOL, AMITY UNIVERSITY UTTAR PRADESH LUCKNOW CAMPUS

BEST CITATION – HARIOM JAISWAL & DR. TARU MISHRA, THE ROLE OF SUPREME COURT IN SHAPING THE CAPITAL PUNISHMENT JURISPRUDENCE IN INDIA, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (5) OF 2025, PG. 492-501, APIS – 3920 – 0001 & ISSN – 2583-2344

ABSTRACT

The administration of capital punishment remains a contentious issue within the Indian criminal justice system, often invoking strong arguments on both legal and ethical grounds. The Supreme Court of India, as the final interpreter of the Constitution and the protector of fundamental rights, has played an instrumental role in shaping and refining the legal framework governing the death penalty. This research paper aims to critically examine the judicial trends, constitutional interpretation, and jurisprudential shifts brought about by the Supreme Court in the context of capital punishment.

Through an in-depth analysis of landmark judgments such as Bachan Singh v. State of Punjab, Machhi Singh v. State of Punjab, and Shatrughan Chauhan v. Union of India, the paper traces the development of the “rarest of rare” doctrine and explores how it has been used as a judicial standard to limit the arbitrary imposition of death sentences. The study also highlights the Court’s efforts in evolving procedural safeguards, including the right to legal aid, timely disposal of mercy petitions, and protection against prolonged incarceration under the shadow of death.

Furthermore, the paper evaluates the broader human rights implications and considers whether the current jurisprudence aligns with international legal standards and the reformative goals of criminal law. It seeks to assess whether the Court’s approach has sufficiently addressed the socio-economic and systemic disparities that influence capital sentencing in India. The research ultimately reflects on the need for judicial consistency, legislative clarity, and a potential re-evaluation of the death penalty’s role in a modern constitutional democracy.

Keywords – Capital punishment, Supreme Court of India, rarest of rare doctrine, constitutional safeguards, death penalty jurisprudence, criminal justice, human rights, judicial discretion, fundamental rights, legal reform.

HISTORICAL  ANALYSIS OF THE CONCEPT OF SENTENCING IN INDIA

AUTHOR – MR. RISHABH MANAWAT* & MR. MOHIT MATHUR**

* STUDENT, UNITEDWORLD SCHOOL OF LAW, KARNAVATI UNIVERSITY, GANDHINAGAR, GUJARAT

** ASSISTANT PROFESSOR, UNITEDWORLD SCHOOL OF LAW, KARNAVATI UNIVERSITY, GANDHINAGAR, GUJARAT

BEST CITATION – MR. RISHABH MANAWAT & MR. MOHIT MATHUR, HISTORICAL  ANALYSIS OF THE CONCEPT OF SENTENCING IN INDIA, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (5) OF 2025, PG. 483-491, APIS – 3920 – 0001 & ISSN – 2583-2344

INTRODUCTION

Sentencing is a developing area in the criminal justice system of India which has helped to maintain an equilibrium in rehabilitation, reforming, and deterrence. It is the representation of the judicial framework of the justice system of our country. Sentencing also represents the societal values and its perception of the people of the justice system of our country. It is largely guided and regulated by the Indian Penal Code, 1860 and Code of Criminal Procedure, 1973. They are the guiding pillars for determining the punishments for a variety of offenses, but these laws are applied and interpreted under the judiciary’s interpretation. India’s judiciary has played an important role in the evolution of the sentencing practice and policy in India creating a balance between different ideas of punishment and preserving the societal values. Indian judicial system follows the principle of proportionality in sentencing, which states that punishment should be in proportion to the seriousness of the crime. This principle has been highlighted in a variety of judgements by the Supreme Court of India. In Bachan Singh v. State of Punjab ¹, the ‘rarest of rare’ was established which puts a restriction on imposing death penalty in the circumstances only when there is no other alternative available, even life imprisonment is not an option. This is the doctrine that that regulates the capital punishment in India where preservation of life is an important aspect. Other forms of harsh punishments like imprisonment for life have also been highly scrutinized by the judiciary in the case of Gopal Vinayak Godse v. State of Maharashtra ², where the Apex Court gave a detailed clarification on the meaning of life which means remainder of the natural life of the convict. India lacks a uniform and consistent sentencing policy which has led to variable sentences. The Supreme Court has often highlighted the need for a sentencing policy for uniformity in the sentencing process. In State of Punjab v. Prem Sagar³, the Supreme Court emphasized the need for a uniform sentencing policy to overcome the variability in sentencing in India.

A CRITICAL ANALYSIS ON CORPORATE GOVERNANCE AS A STRATEGIC ENABLER IN CRISIS MANAGEMENT

AUTHOR – SHAKTHI BHARATHEE. S* & PROF. DR. LALITH KUMAR J**

* STUDENT AT VELLORE INSTITUTE OF TECHNOLOGY, CHENNAI. EMAIL – SHAKTHIBHARATHEE.S2021@VITSTUDENT.AC.IN

** ASSISTANT PROFESSOR AT VELLORE INSTITUTE OF TECHNOLOGY, CHENNAI. EMAIL –  LALITHKUMAR.J@VIT.AC.IN

BEST CITATION – SHAKTHI BHARATHEE. S & PROF. DR. LALITH KUMAR J, A CRITICAL ANALYSIS ON CORPORATE GOVERNANCE AS A STRATEGIC ENABLER IN CRISIS MANAGEMENT, CHALLENGES AND FUTURE TRENDS, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (5) OF 2025, PG. 432-441, APIS – 3920 – 0001 & ISSN – 2583-2344

Abstract

This paper highlights the role of corporate governance in crisis management, which lies in mitigating risks, strengthening organizational resilience, and supporting recovery. Corporate governance provides an organizational structure for proactively addressing crises through preparedness, accountability, transparency, adaptability, and stakeholder engagement. These then allow organizations to predict and prevent risks to such an extent that they can recover effectively after the disruptions while keeping short-term responses in sync with sustainability goals. The study bridges this gap from the theoretical principles to the practical use of governance frameworks in diverse industries by using a qualitative approach integrating a comprehensive literature review with semi-structured interviews. Findings from the practitioners disclose how governance frameworks are applied to manage crises-from maintaining operational resilience and fostering transparent communication toward utilizing adaptability in changing situations. Industry-specific approaches include contingency planning in construction, data-driven marketing, and proactive trust-building in education, which further illustrate how governance principles are adapted to diverse organizational contexts. This paper determines challenges and best practice associated with governance-led crisis management and offers recommendations for strengthening the framework of governance for better preparedness in crises and effective response. The research suggests a glimpse of how corporate governance can be a strategic enabler for innovation, stakeholder confidence, and sustainable growth by transcending damage control. This research emphasizes how embedding robust governance mechanisms within the organization is transformative, equipping the organization to navigate an increasingly uncertain and complex global environment with resilience and integrity.

Keywords: Corporate governance; Crisis Management; Post-crisis Evaluation; Stakeholders, Strategy.

INDIGENOUS COMMUNITIES AND TRADITIONAL KNOWLEDGE SYSTEMS: PRESERVATION, ECONOMIC VALUE AND SUSTAINABLE DEVELOPMENT IN INDIA

AUTHOR – YAKSH SHAH* & ARPIT VIHAN**

* STUDENT AT KARNAVATI UNIVERSITY

** PROFESSOR AT KARNAVATI UNIVERSITY

BEST CITATION – YAKSH SHAH & ARPIT VIHAN, INDIGENOUS COMMUNITIES AND TRADITIONAL KNOWLEDGE SYSTEMS: PRESERVATION, ECONOMIC VALUE AND SUSTAINABLE DEVELOPMENT IN INDIA, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (5) OF 2025, PG. 476-482, APIS – 3920 – 0001 & ISSN – 2583-2344

ABSTRACT

This research examines the complex relationship between indigenous knowledge systems and geographical indications (GIs) in India. Drawing on recent studies and legal precedents, we analyze how traditional knowledge systems contribute to economic development, cultural preservation, and environmental sustainability. The research highlights challenges facing these knowledge systems and explores innovative approaches to their preservation, including technology integration, market adaptation, and policy interventions. Our findings suggest that successful preservation strategies must address socioeconomic, cultural, and technological dimensions while balancing tradition with innovation.

CONCEPTUAL FRAMEWORK OF JUVENILE JUSTICE AND GENDER-BASED CRIMES

AUTHOR – DIVYANSHI SANKHLA* & DR. KRATIKA GUPTA**

* STUDENT AT UNITEDWORLD SCHOOL OF LAW

** ASSISTANT PROFESSOR AT UNITEDWORLD SCHOOL OF LAW

BEST CITATION – DIVYANSHI SANKHLA & DR. KRATIKA GUPTA, CONCEPTUAL FRAMEWORK OF JUVENILE JUSTICE AND GENDER-BASED CRIMES, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (5) OF 2025, PG. 464-475, APIS – 3920 – 0001 & ISSN – 2583-2344

THEORETICAL AND LEGAL DISCUSSIONS

In the contemporary legal and social discourse, gender-based crimes and juvenile justice are key issues of discussion.  Protection of individuals, particularly women and children, against gender-based violence and handling minors in legal difficulty remain crucial human rights issues.  A well-rounded legal and policy structure that ensures justice, rehabilitation, and protection of vulnerable persons is necessary because of the interrelation between gender-based crimes and juvenile justice. Gender-related crime and juvenile justice are among the burning issues in contemporary legal and social debate.  Protection of individuals, especially women and children, from gender-related violence and the handling of children in legal issues are still major human rights concerns.^[1]  Due to the interrelatedness of gender-related crimes and juvenile justice, a holistic legal and policy framework that ensures justice, reform, and protection for vulnerable individuals is necessary. While structural inequities, psychological problems, and social conditions often lead to juvenile delinquency, gender-based crimes are a product of institutional defects, patriarchal systems, and deeply embedded cultural norms.  Overcoming these problems requires a multidisciplinary approach encompassing legal systems, policing methods, judicial construction, and societal changes (Sheehan, 2018).^[2]

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^[1] A Bose, Juvenile Justice and Legal Frameworks (Oxford University Press 2021).

^[2] R Sheehan, Women and Children in the Criminal Justice System (Routledge 2018).

THE ROLE OF NATIONAL LEGAL FRAMEWORKS IN IMPLEMENTING INTERNATIONAL CLIMATE AGREEMENTS: A COMPARATIVE STUDY OF ENVIRONMENTAL POLICIES BETWEEN INDIA AND GERMANY

AUTHOR – MADHUR TIWARI, RESEARCH SCHOLAR AT AMITY LAW SCHOOL, NOIDA, UTTAR PRADESH. EMAIL – MADHURT88@GMAIL.COM

BEST CITATION – MADHUR TIWARI, THE ROLE OF NATIONAL LEGAL FRAMEWORKS IN IMPLEMENTING INTERNATIONAL CLIMATE AGREEMENTS: A COMPARATIVE STUDY OF ENVIRONMENTAL POLICIES BETWEEN INDIA AND GERMANY, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (5) OF 2025, PG. 451-463, APIS – 3920 – 0001 & ISSN – 2583-2344

Abstract

The growing worldwide climate problem calls for strong national legal systems to turn international climate accords into efficient home policy.  With a comparison of environmental policies in India and Germany, this study paper investigates how national legal frameworks implement international climate obligations.  Both countries, as members to treaties such as the Paris Agreement, have particular difficulties and possibilities in matching their legal systems with worldwide climate objectives.  Supported by legislation like the Environment Protection Act, 1986, and policies such as the National Action Plan on Climate Change, India, a rising country, strikes environmental sustainability against fast growth and energy access.  A developed country, Germany uses its Federal Climate Change Act and Energiewende project to push bold carbon cuts under a robust European Union framework.  This paper uses a qualitative comparative method to examine the structure, enforcement, and efficacy of legal systems in both nations, therefore stressing similarities (e.g., renewable energy emphasis) and differences (e.g., economic settings, federal governance). It investigates how India’s adaptation-oriented policies differ from Germany’s mitigation-centric ones and assesses their individual advancement towards Nationally Determined Contributions (NDCs).  Examined together with best practices—Germany’s regulatory strictness and India’s distributed inventions—are key issues including India’s coal reliance and Germany’s industrial pollution.  The results highlight the need of context-specific legal systems in reaching worldwide climate goals and provide suggestions for cross-learning and policy improvement.  This study helps to clarify how different legal customs and socio-economic reality affect the execution of international climate agreements by contrasting a developing with a developed country, hence opening the path for more efficient worldwide climate control.

Keywords: National action plan; environmental policy; India; Germany; climate agreements

INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND LOYALTY

AUTHOR – SAATHVIKA RAMGOPAL* & PROF. DR. LALITH KUMAR J**

* STUDENT AT VELLORE INSTITUTE OF TECHNOLOGY, CHENNAI. EMAIL –  SAATHVIKA.RAMGOPAL2021@VITSTUDENT.AC.IN

** ASSISTANT PROFESSOR AT VELLORE INSTITUTE OF TECHNOLOGY, CHENNAI. EMAIL –  LALITHKUMAR.J@VIT.AC.IN

BEST CITATION – SAATHVIKA RAMGOPAL & PROF. DR. LALITH KUMAR J, INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND LOYALTY, CHALLENGES AND FUTURE TRENDS, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (5) OF 2025, PG. 442-449, APIS – 3920 – 0001 & ISSN – 2583-2344

Abstract

This study explores the impact of Corporate Social Responsibility on consumer brand loyalty through distinct CSR activities that influence consumers’ perceptions and behaviors. The research looks into the moderating effect of consumer skepticism, especially in relation to greenwashing on CSR effectiveness. It also gauges the effectiveness of various communication channels such as websites, advertisements, and social media in promoting consumer engagement with CSR efforts. Using a quantitative survey of 140 adult individuals between the ages of 18 and 50 in Chennai, data were drawn from a convenience sample. Results reveal that measures for environmental sustainability form the largest influence on consumer choice, with 50% of respondents claiming to select brands based on their CSR activities. Nonetheless, 60% of participants reported being skeptic, viewing most brands’ CSR activities as ‘aspects of marketing hoopla’. Social media must become the preferred CSR communication platform. This is evident since most respondents reported learning about CSR initiatives through social media, 45%. The study lays it out as an imperative that true and transparent CSR techniques are needed by brands to gain consumers’ trust and loyalty.

Keywords: Brand Loyalty, Corporate Social Responsibility, Consumer, Greenwashing

NAVIGATING COMPLEXITY: MERGERS AND ACQUISITIONS IN AUTOMOTIVE INDUSTRY – STRATEGIES, CHALLENGES AND FUTURE TRENDS

AUTHOR – S K SUNDARAKUMAR* & PROF. DR. LALITH KUMAR J**

* STUDENT AT VELLORE INSTITUTE OF TECHNOLOGY, CHENNAI. EMAIL – SUNDARAKUMAR.SK2021@VITSTUDENT.AC.IN

** ASSISTANT PROFESSOR AT VELLORE INSTITUTE OF TECHNOLOGY, CHENNAI. EMAIL –  LALITHKUMAR.J@VIT.AC.IN

BEST CITATION – S K SUNDARAKUMAR & PROF. DR. LALITH KUMAR J, NAVIGATING COMPLEXITY: MERGERS AND ACQUISITIONS IN AUTOMOTIVE INDUSTRY – STRATEGIES, CHALLENGES AND FUTURE TRENDS, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (5) OF 2025, PG. 424-431, APIS – 3920 – 0001 & ISSN – 2583-2344

ABSTRACT

The article analyses the contemporary Mergers and Acquisitions landscape in the automotive industry and identifies the macroeconomic, strategic, and technological drivers behind these transactions. Mergers and Acquisitions is becoming an essential growth strategy for manufacturers operating in a wide space of globalization, digital transformation, and pressure related to sustainability. To accomplish growth, innovation, and operational efficiency, automakers engage in Mergers and Acquisitions. Nonetheless, the process involves great difficulties, including cultural integration, overestimation of synergies, financial risks, and regulatory hurdles. The research covers key drivers of Mergers and Acquisitions, including entry into emerging markets, cost effectiveness through lean manufacturing, and the utilization of digital transformation to produce hybrid physical-digital products. Future trends will be characterized by a growing shift toward green and sustainable mergers, with companies adapting environmental and business strategies to accommodate stricter regulatory standards and correspond to the growing eco-consciousness of consumers. It has also brought opportunities to traditional automakers in getting new innovative technologies across Electric Vehicles, autonomous driving, and connected systems to diversify product portfolios. This article also unfolds the ways in which venture capital accelerates Mergers and Acquisitions activities to penetrate breakthrough technology by co-investing in start-ups while mitigating risks. Lessons learned from previous transactions are presented by case study examples of prominent mergers such as those between Daimler-Benz and Chrysler, Tata Motors and Jaguar Land Rover, and Volkswagen and Porsche. Thus, the article concludes with a balanced approach for Mergers and Acquisitions in the automotive sector incorporating cultural alignment, technological innovation, sustainability, and regulation compliance, hence preparing to be resilient and competitive within a rapidly evolving global market.

Keywords: Automotive industry, mergers and acquisitions, cultural integration, sustainability, venture capital, post-merger strategies.