CRITICAL ANALYSIS OF DIGITAL PERSONAL DATA PROTECTION ACT IN RELATION TO SOCIAL MEDIA DATA AGGREGATION

AUTHOR –ROHITA BOSE* & ASST.PROF RAMAKANT TRIPATHI**

* STUDENT AT LAW COLLEGE DEHRADUN / UTTARANCHAL UNIVERSITY

** ASSISTANT PROFESSOR AT LAW COLLEGE DEHRADUN / UTTARANCHAL UNIVERSITY

BEST CITATION – ROHITA BOSE & ASST.PROF RAMAKANT TRIPATHI, CRITICAL ANALYSIS OF DIGITAL PERSONAL DATA PROTECTION ACT IN RELATION TO SOCIAL MEDIA DATA AGGREGATION, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (10) OF 2025, PG. 142-149, APIS – 3920 – 0001 & ISSN – 2583-2344.

ABSTRACT

An unprecedented digital data boom and unrelenting technical innovation have made protecting personal data a top priority for people, businesses, and governments around the world. There has been discussion on how social media affects people’s right to privacy. Due to global digitisation, especially in India, the significance of data protection has increased to previously unthinkable heights in recent decades.Since the dawn of human civilisation, the concept of “privacy” has existed. However, privacy could be difficult to comprehend.Scholars cannot agree on a single definition of “privacy” because the concept changes with society. The concept of the right to privacy has evolved over time to encompass rights that have arisen throughout human history, such as the right to anonymity or the right to privacy. This freedom must be safeguarded because digital media is so prevalent in today’s society. The Digital Personal Data Protection Act, 2023, is significant because it empowers people and protects their rights by establishing guidelines for the appropriate handling of personal data. The main objective of the DPDP Act is to increase the standard of accountability and responsibility for companies that are subject to Indian law, such as internet service providers, mobile applications, and companies that gather, store, and alter personal data. By emphasising the preservation of the “Right to Privacy,” this law seeks to guarantee that these organisations function transparently and are held responsible for how they use personal information, thus placing a high premium on individual rights to privacy and data security.Thus, examining the Digital Data Protection Act of 2023 from a privacy perspective is pertinent.

KEYWORDS– Data protection, privacy, social media, digital data