ARTIFICIAL INTELLIGENCE AND DIGITAL GAMING: BALANCING INNOVATION WITH LEGAL ACCOUNTABILITY
AUTHOR – PRADEEP.U, LL.M STUDENT AT THE TAMIL NADU DR. AMBEDKAR LAW UNIVERSITY
BEST CITATION – PRADEEP.U, ARTIFICIAL INTELLIGENCE AND DIGITAL GAMING: BALANCING INNOVATION WITH LEGAL ACCOUNTABILITY, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 6 (9) OF 2026, PG. 1064-1073, APIS – 3920 – 0001 & ISSN – 2583-2344.
INTRODUCTION
The gaming sector has undergone a remarkable transformation with the rapid development of digital technologies and Artificial Intelligence (AI), making gaming more interactive, realistic, and user-oriented than ever before. AI has become a vital component of modern gaming platforms by enabling intelligent gameplay, adaptive virtual environments, personalized user experiences, and advanced game development techniques. Technologies such as machine learning, Non-Playable Characters (NPCs), procedural content generation, predictive analytics, virtual reality, and automated gaming systems have significantly enhanced the quality and efficiency of digital gaming experiences. The gaming industry has evolved from traditional arcade and console games into a large-scale digital ecosystem involving online multiplayer gaming, esports, mobile gaming, cloud gaming, and immersive virtual platforms, with AI playing a central role in shaping this transformation. In India, the rapid growth of internet accessibility, smartphones, and digital platforms has accelerated the expansion of AI-based gaming technologies and created significant economic and technological opportunities. This research paper critically examines the role of Artificial Intelligence in the gaming sector by analyzing its applications, legal implications, ethical challenges, and regulatory concerns while emphasizing the need for balanced legal safeguards that promote technological innovation alongside fairness, accountability, and protection of user rights.