THE ORANGE ECONOMY: INDIA’S REVOLUTIONIZING STEP

AUTHOR – SHRUTI TOMAR, ADVOCATE & INDIVIDUAL AUTHOR

BEST CITATION – SHRUTI TOMAR, THE ORANGE ECONOMY: INDIA’S REVOLUTIONIZING STEP, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 6 (1) OF 2026, PG. 583-584, APIS – 3920 – 0001 & ISSN – 2583-2344. DOI – https://doi.org/10.65393/BEJX3291

The concept of the orange economy was formally recognized as a financial instrument during the Indian Parliamentary Budget Session of 2026-27, which sparked varied interpretations among citizens. Despite the prior existence of similar terms, it has sometimes been perceived as a distraction, akin to the discourse surrounding artificial intelligence (AI). The term “orange economy” was introduced by the INTER-AMERICAN DEVELOPMENT BANK (IDB) in the book “The Orange Economy: An Infinite Opportunity,” and was initially adopted by Colombia. It refers to a creativity-driven economy that promotes cultural, entertainment, media, and intellectual property advancements, with structured operational aspects and centralized regulation for decentralized sectors. The primary objective is to generate economic value from the cultural and creative skills of individuals, enabling both skilled and unskilled production of valuable assets. At first glance, it may appear to sideline conventional economic systems, despite its inherent presence in various economies.