“THE INFLUENCE OF MEDIA NARRATIVES ON THE EMERGENCE OF GAMBLING CULTURE IN INDIA”

AUTHOR – ABHINAV SINGH & MR. AYUSH SARAN,

* STUDENT AT AMITY UNIVERSITY, UTTAR PRADESH- LUCKNOW

** ASSISTANT PROFESSOR AT AMITY UNIVERSITY, UTTAR PRADESH- LUCKNOW

BEST CITATION – ABHINAV SINGH & MR. AYUSH SARAN, “THE INFLUENCE OF MEDIA NARRATIVES ON THE EMERGENCE OF GAMBLING CULTURE IN INDIA”, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (6) OF 2025, PG. 569-579, APIS – 3920 – 0001 & ISSN – 2583-2344

Abstract

The rise of gambling, in India has led to the development of a gambling scene influenced by social and economic aspects at play in society. This research delves into how media stories play a role in shaping this burgeoning culture by examining media portrayals of gambling through a lens we explore how these representations impact public perception by portraying it as an appealing and esteemed form of leisure Our findings highlight that media depictions not only validate gambling but also elevate gamblers to a higher social standing thereby intensifying the widespread interest, in gambling activities. This research delves into how media portrayals influence. Mirror the beliefs and standards of society regarding gambling, as a form of entertainment. The results shed light on the cultural factors that shape gambling habits in India and emphasize the need for truthful media representations and well-reasoned legislative actions to lessen gaming’s potential detrimental impacts.