SAFEGUARDING CONSUMERS IN THE DIGITAL MARKETPLACE: LEGAL RESPONSES TO ONLINE FRAUD AND E-COMMERCE CHALLENGES

AUTHOR – MS. JASDEEP KAUR, ASSISTANT PROFESSOR AT LOVELY PROFESSIONAL UNIVERSITY

BEST CITATION – MS. JASDEEP KAUR, SAFEGUARDING CONSUMERS IN THE DIGITAL MARKETPLACE: LEGAL RESPONSES TO ONLINE FRAUD AND E-COMMERCE CHALLENGES, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (11) OF 2025, PG. 35-40, APIS – 3920 – 0001 & ISSN – 2583-2344.

ABSTRACT

Consumer and merchant protection in business-to-consumer and business-to-business transactions within E-Commerce is threatened by a number of serious threats such as privacy, Intellectual Property Right violations, piracy on the internet, unwanted commercial emails, spamming, censorship, and other frauds. In spite of the numerous advantages of E-Commerce, including ready access to an international market, reduced distribution expenses, time savings, and enhanced consumer relationships, legal and security threats are still a major issue in the electronic marketplace. Hence, protecting the security of consumers and merchants is vital for successful operation of E-Commerce. Though there are regulations governing buying and selling within the E-Commerce arena, the virtual world, including spaces like Second Life, is not well-laid out with laws specifically covering merchants. The lack of laws can be seen in a positive light, but it also makes a merchant liable to moral, social, and ethical obligations towards users. The intent of this paper is to analyze in-depth the legal framework and compliance issues associated with E-Commerce in the international digital marketplace. Moreover, it addresses long-arm statutes and jurisdictional issues related to disputes and challenges in E-Commerce.

Keywords: E-Commerce, Consumer protection, digitalized market, security