Privacy protection in e-commerce from self-regulation perspective

Authors: Rishav Sengupta, Student of CHRIST (Deemed to be University), Bangalore

Best Citation – JIPSON JOSEPH, RIGHTS OF THE ACCUSED IN A RAPE CASE, Indian Journal of Legal Review (IJLR), 3 (1) of 2023, Pg. 370-376, ISSN – 2583-2344.­

Abstract

Internet was created in the year 1983 and since then internet serves as a platform for commercial transactions. To speed up commercialization, online commercial methods were developed. Over time, the internet expanded enormously, which boosted commercialization online. E-commerce is another name for online commerce. E-commerce has altered the conventional approach and brought all businesses and customers together under one roof where they can easily interact with one another. Privacy is a key component of e-commerce, and protecting the community’s right to privacy is critical. E-commerce increases the danger for consumers involved in e-commerce transactions while offering them little power to defend their right to privacy. Self-regulation is considered as a practical solution for maintaining consumer security and legal protection in e-commerce transactions. The United States places emphasis on a self-regulation model. India has not yet fully grasped the self-regulatory issue of preserving data privacy in e-commerce transactions. Business participants and consumers must act quickly to self-regulate in order to guarantee that consumers’ privacy rights are protected in e-commerce transactions.