LEGAL SAFEGUARDS FOR CONSUMERS IN E-COMMERCE TRANSACTIONS: AN ANALYTICAL STUDY

AUTHOR – SIDDHARTH KUMAR PANDEY, STUDENT AT NETAJI SUBHAS UNIVERSITY

BEST CITATION – SIDDHARTH KUMAR PANDEY, LEGAL SAFEGUARDS FOR CONSUMERS IN E-COMMERCE TRANSACTIONS: AN ANALYTICAL STUDY, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (1) OF 2025, PG. 1050-1057, APIS – 3920 – 0001 & ISSN – 2583-2344.

ABSTARCT

The rise of the consumer protection movement is a recent development in today’s digital age. The consumer protection agency is tasked with ensuring that the essential needs of the vast consumer base in the nation are fulfilled in line with legal standards. Implementing legal measures to protect consumers is improving their status in society and enhancing their quality of life. E-commerce has transformed the global infrastructure for online business and trade. Today, e-consumers can access a variety of options, convenient shipping solutions, online payment methods, and e-banking services. Consumer Protection, which is grounded in the idea of e-consumers, is an effort made by consumers themselves to defend their rights in the digital marketplace. E-consumers are individuals who buy, use, or sell products and services online. The term has replaced the traditional idea of ‘buyer beware.’ The concept of consumerism can be traced back to ancient times, but e-consumerism is a more contemporary phenomenon. The rise of e-commerce has led to the development of the notion of e-consumerism. E-commerce and e-consumerism are linked to achieve a balance between e-commerce profitability and e-consumer satisfaction. Consumers, viewed as the primary force in the marketplace, need legal safeguards to protect their rights and interests. The enactment of the Consumer Protection Act, 2019 represents a major milestone in the consumer advocacy movement within the country. Its goal is to improve the safeguarding of consumer rights. This legislation is notably progressive and comprehensive, as it addresses all types of goods and services. Due to the rapid expansion of the internet, e-commerce transactions have seen substantial growth, especially following the COVID-19 pandemic.

Keywords: E-Commerce, Infrastructure, Consumer, Proliferation.