LEGAL IMPLICATIONS OF DEEPFAKE TECHNOLOGY: PRIVACY, DEFAMATION, AND CONSENT RESEARCH PROJECT
AUTHOR – ABHINANDHAN .B, STUDENT AT AMITY LAW SCHOOL, AMITY UNIVERSITY, MUMBAI
BEST CITATION – ABHINANDHAN .B, LEGAL IMPLICATIONS OF DEEPFAKE TECHNOLOGY: PRIVACY, DEFAMATION, AND CONSENT¬ RESEARCH PROJECT, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (9) OF 2025, PG. 49-63, APIS – 3920 – 0001 & ISSN – 2583-2344.
This article is published in the collaborated special issue of Amity Law School, Amity University, Mumbai and the Institute of Legal Education (ILE), titled “Emerging Trends in Law: Exploring Recent Developments and Reforms” (ISBN: 978-81-986345-1-1).
ABSTRACT
Nowadays due to improvement of technology, the growth of deepfake technologies is also very good and due to which there is a rise of legal and ethical issues all over the world. Deepfakes involve manipulation of audio, videos and images we see and hear. The content created with the help of deepfakes are extremely convincing that it is so close to a real image, video or an audio. This research paper explores the legal implications of deepfake technology with a focus on three major concerns: privacy infringement, lack of consent and defamation. This paper analyses how current legal framework in India and how other countries address these issues and challenges and highlights the inadequacy of the existing law in India regarding the issues surrounding deepfake. This paper also deals with ethical consideration surrounding the unauthorized use of personal identity. The main areas where these deepfakes create problems are non-consensual pornography and political misinformation, sometimes it is easy to make people believe that a deepfake content is real as the deepfakes are convincingly good and not all people can figure out the difference between original content and deepfake content. This paper proposes legal reforms, technological solutions and public awareness as main strategies to deal with the consequences of deepfake.
Keywords: Deepfake, Deepfake Technology, Artificial Intelligence, Information Technology, and Privacy Infringement.