IMPORTANCE OF TRADE MARK IN BUILDING BRAND IDENTITY : AN INTELLECTUAL PROPERTY RIGHT PERSPECTIVE

NAME – ADITYA SINGH, STUDENT AT AMITY UNIVERSITY PATNA

BEST CITATION – ADITYA SINGH, IMPORTANCE OF TRADE MARK IN BUILDING BRAND IDENTITY : AN INTELLECTUAL PROPERTY RIGHT PERSPECTIVE, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (12) OF 2025, PG. 1028-1033, APIS – 3920 – 0001 & ISSN – 2583-2344

ABSTRACT

Trade mark or logo plays a crucial role in identifying a company. People also try to copy the logo of different companies which is violation of intellectual property rights. To protect it from violation trade mark act was made. Logos plays a crucial role in building trust among the customers this shows how important a logo can be for a company.Logos also provide a unique identity to provide difference between two companies.This paper will allow you to explore significance of trademark in building brand identity from intellectual property rights perspective focusing on legal, economic and marketing importance. It will also provide case laws and evolving nature of trade marks.