FORTIFYING DIGITAL PRIVACY: STRATEGIES TO COMBAT DATA BREACHES

AUTHOR – YAMINI DEVI N, STUDENT AT TAMIL NADU DR. AMBEDKAR LAW UNIVERSITY, SCHOOL OF EXCELLENCE IN LAW, CHENNAI.

BEST CITATION – YAMINI DEVI N, FORTIFYING DIGITAL PRIVACY: STRATEGIES TO COMBAT DATA BREACHES, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (7) OF 2025, PG. 92-109, APIS – 3920 – 0001 & ISSN – 2583-2344

ABSTRACT

                 Data is the powerful weapon in this generation .Protecting their data from being misused is equivalent to protecting their dignity. Because even a single data tells a history about us. Each and Every individual, in this world are entitled to live a life with equality, dignity and fair treatment. But, in this modern era, by the rapid development of the technology, living a life with privacy and dignity is the most challenging thing a person could come cross. Everywhere in the world, wherever we go and however we go, technology demands the data of us and company used to take away our data from us with and without consent, which leads to question our privacy and data security.

This paper begins by examining the intersection of intellectual property rights with data protection regulations, focusing on landmark legislation such as the General Data Protection Regulation (GDPR) in the European Union. It highlights the evolving landscape of privacy-preserving technologies and the challenges posed by emerging digital trends.

The main objective of this paper is to advocate awareness about the importance of data privacy, highlight legal safeguards, and propose strategies to mitigate risks and protect individuals’ rights in the digital age. Also emphasis to protect personal data, how data is collected from us and how it leads to the breach to our privacy and a impact on individual rights of us. Also this paper explores Technological solutions, such as encryption, anonymization, and privacy-enhancing technologies, can help mitigate privacy risks and protect personal data from unauthorized access or misuse.

Furthermore, this paper discusses Indian laws that safeguard the privacy and data privacy of individuals, analyzing their effectiveness in addressing data misuse and malpractice. And this  paper will be concluded by addressing, Individuals also play a crucial role in safeguarding their privacy by being vigilant about the information they share online, understanding privacy settings, and exercising their rights to access and control their personal data.