EFFECTIVENESS OF BRANDING STRATEGIES

AUTHOR – NAMEENA .P* & DR.S.MARUTHUVIJAYAN**

* BBA.LLB(HONS), SCHOOL OF EXCELLENCE IN LAW, THE TAMILNADU

DR.AMBEDKAR LAW UNIVERSITY, CHENNAI

** ASSISTANT PROFESSOR, SCHOOL OF EXCELLENCE IN LAW, TAMILNADU DR.AMBEDKAR LAW UNIVERSITY, CHENNAI

BEST CITATION – SHRISHTI JAISWAL, THE CHILLING EFFECT OF SEDITION LAWS ON PRESS FREEDOM IN INDIA, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (8) OF 2025, PG. 903-908, APIS – 3920 – 0001 & ISSN – 2583-2344

Abstract

Branding strategies play a critical role in shaping consumer perceptions, enhancing brand equity, and driving business success. Branding has evolved a strategic view point which focuses on creating customer value. Brand awareness is found to be the driving force behind purchase intensions. This study explores the effectiveness of various branding strategies, including brand positioning, storytelling, visual identity, and emotional branding, in establishing a strong market presence and customer loyalty. Through  the research identifies key factors contributing to successful branding, such as consistency, authenticity, and audience engagement. The findings highlight that effective branding not only differentiates a product or service but also fosters lasting connections with consumers, ultimately leading to increased brand value and competitive advantage.

keywords for a study on the effectiveness of branding strategies:

Branding, Brand Strategy, Consumer Perception, Brand Loyalty, Brand Identity, Marketing Strategy, Brand Consistency, Competitive Advantage.