E-COMMERCE: ITS LEGAL IMPLICATION AND CONSEQUENCES IN SOCIETY

AUTHOR – SANDHYA P, LLM SCHOLR AT HINDUSTAN UNIVERSITY

BEST CITATION – SANDHYA P, E-COMMERCE: ITS LEGAL IMPLICATION AND CONSEQUENCES IN SOCIETY, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (4) OF 2025, PG. 846-873, APIS – 3920 – 0001 & ISSN – 2583-2344.

INTRODUCTION

“If we knew what it was we were doing, it would not be called research, would it?”

–Albert Einstein

E-commerce is the purchasing & selling of various products over the internet. It is short for electronic commerce. It means any kind of operations or transaction done through internet; simply speaking it is the purchasing & selling of products & services through the help of internet. Although there isn’t a single accepted definition of e- commerce as of yet, many intelligent prominent figures have provided their own definitions. Roger Clarke defines e-commerce as “the conduct of business including the exchange of goods and services via the use of communications and instruments based on communications.” “E-commerce is the use of electronic communications and digital information processing technology in business transactions to create, transform, and redefine relationships for value creation between or among organizations, as well as between organizations and individuals.” E-commerce emerged from the advancements of modernization and digitalization. Essentially, it represents traditional business practices in an online environment. It serves as an internet platform that facilitates the buying and selling of products and services. In today’s fast-paced world, many people prefer convenient and efficient solutions, and e- commerce delivers just that. Thanks to electronic devices and the internet, this ease of living has become a reality. E-commerce is essentially the practice of retailing online. E-commerce offers a diverse range of features and services for consumers. Before exploring these offerings, it’s essential to recognize the key attributes that contribute to its appeal and popularity. Since its beginnings, e-commerce has undergone substantial evolution, particularly in the 21st century, driven by rapid technological advancements that have fueled its growth.