CROSS- CULTURAL CHALLENGES IN INTERNATIONAL BUSINESS: A STUDY

AUTHOR – TEESHA C* & MARUTHAVIJAYAN**

* STUDENT AT SCHOOL OF EXCELLENCE IN LAW, TAMILNADU DR. AMBEDKAR LAW UNIVERSITY. EMAIL – TEESHATALEDA@GMAIL.COM

** ASSISTANT PROFESSOR AT SCHOOL OF EXCELLENCE IN LAW, TAMILNADU DR. AMBEDKAR LAW UNIVERSITY. EMAIL0 MARUDHU.LAWYER@GMAIL.COM

BEST CITATION – TEESHA C & MARUTHAVIJAYAN, CROSS- CULTURAL CHALLENGES IN INTERNATIONAL BUSINESS: A STUDY, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (7) OF 2025, PG. 01-11, APIS – 3920 – 0001 & ISSN – 2583-2344.

ABSTRACT

In the era of globalization, cross-cultural management has become a critical aspect of international business. Companies operating across borders face numerous challenges, including communication barriers, differences in leadership styles, cultural misunderstandings, and variations in workplace ethics. Effective cross-cultural management requires cultural intelligence, adaptability, and a deep understanding of diverse business practices. This paper explores key challenges faced by multinational corporations (MNCs) and strategies to overcome them, such as cultural training, inclusive leadership, and global teamwork. By addressing these challenges, businesses can enhance collaboration, improve employee engagement, and achieve sustainable global success.

Keywords: Cross-cultural management, international business, globalization, cultural intelligence, leadership styles, communication barriers, multinational corporations, workplace diversity