A STUDY ON FOOD PACKAGING IN NESTLE

AUTHOR – ARTHI K* & DR. MARUTHAVIJAYAN S (M.A., B. L., M.B.A., (PH.D.,)**

* STUDENT AT SCHOOL OF EXCELLENCE IN LAW, THE TAMIL NADU DR. AMBEDKAR LAW UNIVERSITY

** ASSISTANT PROFESSOR AT THE TAMIL NADU DR. AMBEDKAR LAW UNIVERSITY. EMAIL: MARUDHU.LAWYER@GMAIL.COM

BEST CITATION -ARTHI K & DR. MARUTHAVIJAYAN S, A STUDY ON FOOD PACKAGING IN NESTLE, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (6) OF 2025, PG. 833-856, APIS – 3920 – 0001 & ISSN – 2583-2344

ABSTRACT:

Packaging is vital in today’s competitive market because it does more than just protect products. It is a successful method for enhancing sustainability, engaging consumers, and differentiating businesses. This marketing study looks into the impact of packaging on consumer perceptions and purchasing decisions. It looks at the most recent advancements in package design, materials, and functionality, with a focus on how they impact market competitiveness and brand recognition. This article examines how organizations utilize packaging as a strategic tool to develop brand loyalty and provide memorable experiences, drawing on extensive case studies and industry data research. It investigates how technologies such as augmented reality and smart packaging might be utilized to improve consumer contact and convey relevant product information.

Furthermore, this paper looks at the rising relevance of sustainable packaging solutions in addressing environmental issues and meeting customer demand for eco-friendly products. It examines the various sustainable packaging materials and strategies used by prominent businesses to reduce environmental impact while retaining product integrity and shelf appeal. Furthermore, the research examines the importance of packaging in conveying brand values and storytelling, successfully communicating product advantages, and establishing emotional relationships with customers. It also underlines the value of consistent branding across package types and channels in order to provide a united brand experience.
Finally, this research underlines the importance of packaging in Nestle’s brand performance and provides strategic advice for marketers to maximize packaging strategies for increased brand awareness, customer engagement, and long-term growth in the changing marketplace.