DATA PROTECTION IN DIGITAL ERA: A CRITICAL ANALYSIS WITH SPECIAL REFERENCES OF DATA PROTECTION ACT, 2023

AUTHOR – MR. MD JIYAUDDIN & DR. SUNITA BANERJEE, ASSISTANT PROFESSORS OF LAW, VEL TECH RANGARAJAN DR SAGUNTHALA R & D INSTITUTE OF SCIENCE AND TECHNOLOGY, IMDJIYAUDDIN@GMAIL.COM

, BEST CITATION – MR. MD JIYAUDDIN & DR. SUNITA BANERJEE, DATA PROTECTION IN DIGITAL ERA: A CRITICAL ANALYSIS WITH SPECIAL REFERENCES OF DATA PROTECTION ACT, 2023, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (1) OF 2025, PG. 82-90, APIS – 3920 – 0001 & ISSN – 2583-2344.

Abstract

In an era marked by unparalleled digital data expansion and technological change, securing personal data has become a top priority for individuals, organisations, and governments throughout the world. The impact of social media on people’s right to privacy has sparked considerable controversy. The importance of data protection has risen dramatically over the last several decades, reaching previously inconceivable heights as a result of global digitalisation, including India. The concept of “privacy” dates back to the dawn of human civilisation. However, comprehending privacy may be difficult. There is no commonly agreed definition of “privacy” among scholars since the term changes alongside society. The term “right to privacy” has developed to cover rights such as the right to be alone or to be anonymous, which have emerged throughout human history. Protecting this freedom is critical in today’s world, given the proliferation of digital media. The implementation of the Digital Personal Data Protection Act, 2023, is significant in that it defines rules for the authorised handling of personal data, giving power and protecting individuals’ rights. The DPDP Act’s main goal is to increase the accountability and responsibility of organisations that operate inside Indian borders, such as internet companies, mobile applications, and companies that collect, store, and alter citizen data. Emphasising the ‘Right to Privacy,’ this law seeks to make sure that these organisations are transparent and answerable for how they handle personal information, therefore prioritising individual rights to privacy and data protection. Thus, examining the Digital Data Protection Act 2023 from a privacy perspective is pertinent.

Key Words: Digital data expansion, Technological change, Right to privacy, Unparalleled, Accountability and Responsibility