SOCIAL, LEGAL AND ETHICAL ISSUES OF E-COMMERCE

AUTHOR – DR. DEMA MATROUK ALOUN, ASSISTANT PROFESSOR OF COMMERCIAL LAW, FACULTY OF LAW/ ZARQA UNIVERSITY. CONTACT – DALOUN@ZU.EDU.JO

BEST CITATION – DR. DEMA MATROUK ALOUN, SOCIAL, LEGAL AND ETHICAL ISSUES OF E-COMMERCE, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 4 (2) OF 2024, PG. 873-880, APIS – 3920 – 0001 & ISSN – 2583-2344.

1. Introduction to Social Commerce

With all of these benefits come a number of ethical as well as legal considerations to address. In this chapter, we first define social commerce and then discuss ethical issues. Next, we discuss a variety of legal issues, including those that arise with promotions and advertising, consumer review fairness, intellectual property, the use of social data, and jurisdiction. It is important for merchants, as well as consumers, to be aware of and address these considerations to ensure that social commerce’s full potential can be realized in a responsible way.

In the 21st century, it’s all about being social online. Social media platforms, such as Facebook, Instagram, and Twitter, have created virtual spaces where people can interact, share ideas, and collaborate like never before. Social commerce (s-commerce) takes e-commerce to the next level by facilitating and enhancing the online shopping experience through the use of social media. With social commerce, consumers can share, like, comment, and review products as well as make purchases all in one place. Merchants can then take advantage of the social data generated by consumers to provide highly personalized shopping experiences. This data can also be used to target specific consumer groups for marketing and advertising purposes.

Keywords: E-commerce, Legal, Ethical, Issues, Socia, Commerce