THE PRESSING NEED OF HAVING STRONG LAWS ON MISLEADING ADVERTISEMENTS

AUTHOR – NANDAN RATHI, STUDENT AT HIDAYATULLAH NATIONAL LAW UNIVERSITY, RAIPUR

BEST CITATION – NANDAN RATHI, THE PRESSING NEED OF HAVING STRONG LAWS ON MISLEADING ADVERTISEMENTS, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 4 (1) OF 2024, PG. 1549-1555, APIS – 3920 – 0001 & ISSN – 2583-2344.

Abstract

Advertising plays an important role in the contemporary economy of the country as it influences the market trends and consumption. While there are many benefits of advertising the product, there are also concerns about the product if the advertisement is misleading or false. Advertisement on any product by any company should be factual and based on reasons to believe to be true. Misleading advertisement is violation of consumer rights and amounts to unfair trade practices. It not only affects the consumer interest but also harms the business and company reputation. There are many cases where a company is found guilty of making misleading advertisements. To counter such cases, there is a strong need of having stricter enforcement mechanisms and laws to counter this problem.

Key Words- Misleading Advertisement, FSSAI, ASCI, Unfair practices, Consumer Protection