RELEVANCE OF PODCAST FOR BANKING SECTOR & DIGITAL MEDIA
AUTHOR – NISHTHA SINGH1 & DR RAKESH PRAKASH2, STUDENT & ASSOCIATE PROFESSOR AT AMITY SCHOOL OF COMMUNICATION, AMITY NOIDA (UP)
BEST CITATION – NISHTHA SINGH & DR RAKESH PRAKASH, RELEVANCE OF PODCAST FOR BANKING SECTOR & DIGITAL MEDIA, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 4 (1) OF 2024, PG. 1290-1374, APIS – 3920 – 0001 & ISSN – 2583-2344.
ABSTRACT
This research investigates the role of podcasts in the banking sector, examining their integration into digital media strategies with a special focus on social media platforms. The aim is to evaluate how podcasts can enhance customer engagement, provide educational content, and boost brand loyalty within the banking industry. Employing a doctrinal research methodology, this study conducts a qualitative analysis of existing literature, podcast content, and other digital media outputs from various banks. The study is structured into several key sections: it begins with an introduction to the concept of podcasting within the realm of digital media, followed by a detailed history of podcasts in the banking sector, highlighting major players and evolutionary trends. The benefits of podcasts, such as increased brand awareness and improved customer loyalty, are comprehensively analyzed. The research also addresses challenges including regulatory constraints and competition from other media forms, and provides an in-depth look at case studies showcasing both successful and unsuccessful podcasting ventures in banking. Future trends in podcasting are explored, with predictions about technological advancements that could influence podcasting strategies in banking. The research hypothesizes that effective integration of podcasts into digital marketing strategies significantly enhances customer relations and loyalty in the banking sector. Findings suggest that podcasts serve as a powerful tool for banks to communicate complex financial information engagingly and accessibly, thereby fostering deeper customer relationships and enhancing financial literacy. This study concludes with strategic recommendations for banks looking to leverage podcasts for educational purposes, customer outreach, and brand enhancement. These insights aim to guide banks in optimizing their digital media strategies to include podcasting effectively, ensuring alignment with evolving consumer preferences and technological advancements.