ANALYSING THE EFFECT OF NEW-AGE COMMUNICATION TECHNOLOGY ON BUSINESS ACTIVITIES

AUTHOR – SHANTANU KUMAR PODDAR & DR. POONAM GAUR, STUDENT AND ASSISTANT PROFESSOR AT AMITY SCHOOL OF COMMUNICATION, AMITY UNIVERSITY, NOIDA CAMPUS, UP

BEST CITATION – SHANTANU KUMAR PODDAR & DR. POONAM GAUR, DATA MINING AND THE INDIAN COPYRIGHT LAW, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 4 (1) OF 2024, PG. 1027-1041, APIS – 3920 – 0001 & ISSN – 2583-2344.

ABSTRACT

Modern technology has completely changed how companies run and communicate with their customers. Through the use of the technologies, organizations may now run more effectively, increase customer engagement, and access new markets. The internet has changed how businesses operate by allowing them to reach a worldwide audience through e-commerce. Artificial intelligence makes it possible to automate tasks, analyze data, and generate insights. But the effect of new age technology and its communication at its peak Companies using state-of-the-art technology development and meet the changing needs of customers. This research examines the effect of new-age technology communication on business activities. Businesses now confront unheard-of potential and difficulties as a result of the introduction of artificial intelligence, blockchain, the Internet of Things, and 5G networks. It looks at how these technologies are affecting corporate structures, processes, and strategy. It identifies the major success aspects, such as organizational culture, leadership, and workforce skills, and underlines the advantages and difficulties of implementing new-generation technologies in the company. This dissertation aims to explore the multifaceted impact of new-age communication technologies on businesses. The study analyses four valuable new-age technologies – the Internet of Things, Artificial Intelligence, Machine Learning, and Blockchain – and their respective applications in marketing. Particularly, the study dives deeply into each of these four technologies to better understand their major components, the markets in which they operate, and current use cases. The use of these cutting-edge technologies is likely to influence the outcomes for businesses and consumers. However, they are constantly discovering technologies that have not yet been fully explored and their full potential has yet to be realized. This study also identifies key areas that require management attention in the deployment of these cutting-edge technologies.