CRM AND CUSTOMER RETENTION IN SUBSCRIPTION-BASED MODELS

AUTHOR – SHIKHA BHARTI, AMITY SCHOOL OF BUSINESS, AMITY UNIVERSITY, NOIDA, UTTAR PRADESH

BEST CITATION – SHIKHA BHARTI, CRM AND CUSTOMER RETENTION IN SUBSCRIPTION-BASED MODELS, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (8) OF 2025, PG. 25-48, APIS – 3920 – 0001 & ISSN – 2583-2344.

ABSTRACT

Subscription-based business models have emerged as a disruptive force in today’s corporate landscape, changing paradigms for revenue generation and customer contact strategies. This paper examines the multifaceted phenomenon of subscription-based business models, examining how they have emerged in many industries and their impact on income predictability and client retention that is revolutionary. Through a careful examination of customer behaviour, technology enablers, benefits beyond ownership, loyalty-building strategies, and revenue metrics, this study uncovers the mechanisms underlying the success of subscription models. Using mini-case studies from a variety of industries, the study focusses on strategies that increase customer loyalty, reduce attrition, and give businesses a consistent flow of revenue. The paper also discusses the difficulties in maintaining subscriber engagement and adds to a comprehensive understanding of subscription-based models’ capability to establish long-lasting client connections and guarantee income stability across a range of sectors by connecting theoretical ideas with practical facts.