THE METAVERSE IN BUSINESS: A GATEWAY TO IMMERSIVE INNOVATION
AUTHOR – SONALI SHARMA V* & DR. S. MARUTHAVIJAYAN**
* STUDENT AT SCHOOL OF EXCELLENCE IN LAW, THE TAMILNADU DR. AMBEDKAR LAW UNIVERSITY. EMAIL – SONALI3107SHARMA03@GMAIL.COM
** ASSISTANT PROFESSOR AT SCHOOL OF EXCELLENCE IN LAW, THE TAMILNADU DR. AMBEDKAR LAW UNIVERSITY. EMAIL – MARUDHU.LAWYER@GMAIL.COM
BEST CITATION – SONALI SHARMA V & DR. S. MARUTHAVIJAYAN, THE METAVERSE IN BUSINESS: A GATEWAY TO IMMERSIVE INNOVATION, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (7) OF 2025, PG. 223-231, APIS – 3920 – 0001 & ISSN – 2583-2344
ABSTRACT
The metaverse, a shared, immersive, and interactive virtual reality where users can create their own avatars and environments, is poised to revolutionize the business landscape. By harnessing cutting-edge technologies like virtual reality (VR), augmented reality (AR), block chain, artificial intelligence (AI), and the Internet of Things (IoT), the metaverse unlocks new avenues for immersive innovation, enhanced collaboration, and revolutionary customer experiences.
This research explores the metaverse’s transformative impact on business, focusing on its potential to create immersive experiences, enhancing customer engagement and loyalty, Foster collaborative environments, facilitating remote work and cross-functional teamwork, Drive business innovation, enabling companies to stay ahead of the curve, Unlock new revenue streams, through virtual goods, services, and experiences.
KEYWORDS: Metaverse, Business Innovation, Immersive Experiences, Virtual Reality, Blockchain, Artificial Intelligence, Digital Transformation, Business Strategy