INTELLECTUAL PROPERTY RIGHTS IN SOCIAL MEDIA CONTENT CREATION AND INFLUENCER MARKETING

AUTHOR – ANUPAM JYOTHI G S* & DR BHAVNA BATRA**

* STUDENT AT AMITY UNIVERSITY, UTTAR PRADESH

** ASSISTANT PROFESSOR IN AMITY UNIVERSITY UTTAR PRADESH

BEST CITATION – ANUPAM JYOTHI G S & DR BHAVNA BATRA, INTELLECTUAL PROPERTY RIGHTS IN SOCIAL MEDIA CONTENT CREATION AND INFLUENCER MARKETING, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (6) OF 2025, PG. 64-72, APIS – 3920 – 0001 & ISSN – 2583-2344.

ABSTRACT

This study investigates the increasing importance of intellectual property rights (IPR) in relation to content creation on social media and influencer marketing. As digital platforms continue to grow, creators are encountering various challenges linked to copyright violations, misuse of trademarks, and unauthorized use of their content. This paper reviews the current legal frameworks, particularly in India, and assesses how copyright, trademark, and contract law is relevant to influencers and digital marketing. Additionally, it explores the obligations of social media platforms and the importance of policy in protecting creative digital content. The research aims to deliver an in-depth understanding of the legal frameworks that defend influencers while offering suggestions to enhance IPR enforcement in the changing digital environment.