A CRITICAL STUDY ON THE AWARENESS OF INTELLECTUAL PROPERTY RIGHTS AMONG GENERAL PUBLIC IN TAMIL NADU

AUTHOR – KARTHIK BALAJI M. S, STUDENT AT SAVEETHA SCHOOL OF LAW, SAVEETHA INSTITUTE OF MEDICAL AND TECHNICAL SCIENCES (SIMAT), CHENNAI 600077. EMAIL ID: KARTHICKSRINI689@GMAIL.COM

BEST CITATION – KARTHIK BALAJI M. S, A CRITICAL STUDY ON THE AWARENESS OF INTELLECTUAL PROPERTY RIGHTS AMONG GENERAL PUBLIC IN TAMIL NADU, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (4) OF 2025, PG. 157-164, APIS – 3920 – 0001 & ISSN – 2583-2344.

ABSTRACT

Intellectual property rights (IPR) are legal rights granted to an inventor or creator to safeguard his or her creation for a specified length of time. These legal rights allow the inventor/creator or his assignee the exclusive right to fully employ his invention/creation for a set length of time. The major objective of this paper is to know the awareness of intellectual property rights among the general public. The research method followed here by the researcher is an empirical method. A total of 206 samples have been taken by the researcher in and around Poonamallee and in  online platforms by convenient sampling method. The independent variables taken here are age, gender, educational qualification, and residence zone. The dependent variables include awareness of intellectual property protection available for the original and new work, whether the IPR would protect consumer rights etc,. The statistical tools used are graphical representation, ANOVA and Chi-Square. The results observed from the analysis of the study is that, though the majority of the respondents are aware about IPR and its benefits, still a significant number of people lack awareness. Hence the awareness of IPR must be brought to all people at least from high school.

KEYWORDS: Intellectual Property, Innovations, Consumer Rights, Awareness and IP Rights.