THE IMPACT OF TRUST AND SECURITY ON ONLINE PURCHASING DECISIONS

AUTHOR – RITIKA JAISWAL, PGDM STUDENT AT GLOBAL INSTITUTE OF BUSINESS STUDIES (GIBS), BANGALORE

BEST CITATION – RITIKA JAISWAL, THE IMPACT OF TRUST AND SECURITY ON ONLINE PURCHASING DECISIONS, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 5 (1) OF 2025, PG. 587-593, APIS – 3920 – 0001 & ISSN – 2583-2344.

Abstract

The rapid growth of e-commerce has changed the way consumers purchase goods and services, trust and security have become the important factors that affect the consumer’s willingness to purchase on the Internet. This paper studies the factors of trust and security, consumer behavior, and other factors in the consumer market, combined with the placement of products research. Through primary and secondary data retrieval, data verification and analysis, first use the survey method to obtain primary data, and then use the existing literature to obtain secondary data, in order to prove how much security and trust affect the purchase decisions of consumers? The survey results show that trust can significantly enhance the willingness of consumers to buy, and security can mitigate the risks of consumers buying on the Internet. This paper puts forward the improvement suggestions for the security and trust of the e-commerce platform.